The Skinny on Beauty
By Cheryl Hawley
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skinnyonbeauty.com Interviews with top entrepreneurs and brands in fashion, beauty and wellness. The Skinny On Beauty is where experts in the beauty wheelhouse discuss how digital is changing the industry. The Skinny On Beauty is a vehicle that offers digital marketing strategies, self improvement tips, keystones for entrepreneurship all wrapped around personal, inspirational stories of success. If you are wanting to learn more about the beauty industry and how to make your mark online then this podcast is for you. Guests offer up their favorite quotes at the end of each show so make sure you listen all the way to the end because it might just be the motivation you need to hear for that day. If you like this podcast please leave review!
||CleanBusiness Exit Strategy With Sinead Norenius||I had the pleasure of interviewing Sinead Norenius the self-proclaimed "Beauty Industry Grandma." I would have to agree with her on this title. Sinead is deeply rooted in the beauty industry and has developed to successful companies and their successful||11/19/2018||Free||View in iTunes|
||CleanHow To Build A Retail Strategy with Lydia Vargo||Building a retail strategy in 2018 can be rough. Thankfully, Lydia Vargo of Chic Execs sat down with me to share her secrets for effective online strategies. Having multiple online forums and platforms where your product, service or personal brand can||10/17/2018||Free||View in iTunes|
||CleanHow To Brand With Kendra Losee||How many of you know that branding is more than just having a logo for your product or service? If you are one of the lucky few that knew this, give yourself a pat on the back! Marketing expert, Kendra Losee of Mota Marketing, sat down with me to talk||9/12/2018||Free||View in iTunes|
||CleanHow To Stay Focused As An Entrepreneur||While prepping for this show I came across a dozen on articles on Entrepreneur on this very topic. They must have written about the topic several times over the years in different ways. I immediately felt connected and like I was not alone anymore. The||8/14/2018||Free||View in iTunes|
||Clean5 Effective Steps To Creating Social Media Reports||Welcome to another episode of The Skinny On Beauty! Today we are discussing 5 Effective steps to creating social media reports. Every company is now incorporating social media marketing into their regular marketing efforts. Reports help you understand w||6/8/2018||Free||View in iTunes|
||CleanHow To Incorporate Influencers Into Your Marketing Strategy||Today we will talk about influencer marketing and how to incorporate it in with your entire marketing strategy. A few weeks ago I did a show on how to work with influencers and received some great feedback from you. Some of you even took advantage of||5/11/2018||Free||View in iTunes|
||CleanHow To Create Stories That Grow Your Business With Talia Prairie||Creating the perfect story that will resonate with your audience and grow your business on social media can be challenging. If you are a social brand, you know that stories (along with video) are all the hype right now . If you are lost in all the f||4/26/2018||Free||View in iTunes|
||CleanHow To Work With Influencers||Today on the Skinny On Beauty radio we will be talking about how to work with influencers, Plus another special topic on successful business building for busy entrepreneurs with 6 habits for starting the morning off with success. How do you attract in||3/22/2018||Free||View in iTunes|
||CleanBuilding Your Cannabis Beauty Brand||We know by now you have heard that cannabis for adult use is legal under Prop 64 which in turn has caused the cannabis industry to take off! On the Skinny On Beauty podcast today we brought in International business strategist, Simone Cimiluca-Radzins||2/23/2018||Free||View in iTunes|
||CleanEntrepreneur Guide To Being Successful||Setting ambitious goals is part of a entrepreneurs job and having guide is just the beginning. Having goals aligned when starting a new year is a great way to set your intentions. Today’s Skinny On Beauty podcast topic with OC Talk Radio is on pers||1/30/2018||Free||View in iTunes|
||CleanOvercoming Fear Of Success||In this episode I will be discussing strategies for achieving goals, why success brings fear and how to overcome the issues that accompany accomplishment. If you are like most entrepreneurs that I coach or small business owners that I consult on marketi||1/9/2018||Free||View in iTunes|
||CleanCurating Social Content For Your Fashion Show with RoseMarie Macklin||Fashion designer, RoseMarie Macklin shares her tips for curating social content for your fashion show on my latest episode of The Skinny On Beauty produced by Unite Socially. As a women I know what women go through to look nice and feel confident in||11/8/2017||Free||View in iTunes|
||CleanTricks To Getting Subscribers To Your YouTube Channel with Amanda Bucci||Amanda Bucci joined me on-air to talk about YouTube & Fitness. Amanda has over 180,000 subscribers on her YouTube Channel where she is a fitness educator and talks about her personal and professional goals for living a fitness lifestyle. I was thrilled||10/14/2017||Free||View in iTunes|
||CleanHow To Cover Your Live Events With Kathy Marino||Fashion is big business! Promoting and scaling your fashion events is bigger business. On my latest podcast, I sat down with Kathy Marino of OC Fashion Week, Raad Ghantous, founder of RG & A and Kimberly Hoang with Amazing Lash Studios. Together these t||9/6/2017||Free||View in iTunes|
||CleanHow To Create & Edit Makeup Tutorial Videos With Erin Kelly||VIDEO is the new buzz word! I know you have all seen the trends for video marketing across every major social media platform, but how do they do it without spending major bucks on a video editor? Erin Kelly is a makeup artist from North Carolina and||7/11/2017||Free||View in iTunes|
||CleanUsing Facebook For Marketing Your Events With Jessie Dib||Let's face it there's not much left to utilize that's free when it comes to social media marketing. So, when I find a method like Facebook event marketing that works (and is free to use!), I make sure to share it with you. Most of you know by now that i||6/19/2017||Free||View in iTunes|
||CleanHow To Launch A Successful Beauty App with Chad Law||App development now that's a new thing for me! However, how to launch a successful beauty app (once the development is over) that is something I can talk about all day long. Chad Parker Law, VP of Sales & Marketing at Joiful shared the stage with me to||5/17/2017||Free||View in iTunes|
||CleanSnap Chat Tips For Your Jewelry Business With Nasim Nelson||Snapchat is the latest craze for millennials. Understanding how to use it to grow your jewelry business is the best kept secret until now! Nasim Karina Nelson of Lebrisa Designs has been using not only Snapchat, but every social media channel, to grow||4/17/2017||Free||View in iTunes|
||CleanHow To Be A Successful Artist With Wendy Buiter||I remember my first art class. I was so excited to create something of my own. I listened carefully as the teacher explained to us what we needed to do. I gathered all of my supplies, sat the closest to the inspirational piece she hung at the front,||3/21/2017||Free||View in iTunes|
||CleanSecrets To Being Sexy & Successful With Tina Aldatz||Tina Aldatz, CEO of Savvy Travelers sits down with me to share her secrets on being a sexy and successful entrepreneur. Chances are that if you are reading this blog you are a serial entrepreneur or love the world of beauty. Possibly both! Being the C||1/28/2017||Free||View in iTunes|
Very informative and personable
Cheryl has an amazing presence and is really great at allowing the guest speaker to talk about their insight but then also making a heartfelt connection. She makes interviews a breeze!
Great & honest beauty podcast!
Cheryl reached out to me a few months ago to be on the show & I am so glad that I did! I'm thankful we have social media to connect us and our brands because with out it, Cheryl & I would have never crossed paths. She's always so kind, outgoing, positive, and very intelligent! You can tell by the way that she speaks to you that she's genuinely interested in what were talking about & the topics she covers on the show. Cheryl took the time to communicate back and forth with me through emails and talking on the phone so she could get to know more about myself & my business. She cares about your stories, cares about your business, and cares about connecting with you. I love that her and her multiple brands/platforms represent coming together as a community & helping each other grow! Her brand is about confidence, having fun, expressing ones creative side, & looking good while doing it!
We had so much fun on the show !!
It was my first time being interviewed on the radio - I had a blast! Cheryl was well prepared and did her research. She lead the conversation seamlessly. My sister and I had a great time talking about digital marketing with her. It's always nice when people know how to use social for business. Cheryl has a great passion for the industry, lots of experience and enjoys helping entrepreneurs find their voice online and succeed.