Online Marketing & Communications Podcast
By Jon Buscall
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Professional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. Brought to you by Jon Buscall, head of Stockholm-based marketing agency Moondog Marketing & Media. The show covers the latest tools, techniques and strategies to help you generate online leads, sales and grow your business.
||CleanAre You Copying Your Competitors?||We need to do things differently with our marketing or branding or we risk being a pale comparison of our competitors. This episode looks at the kind of things you can do to make your marketing really stand out.||11/21/2015||Free||View In iTunes|
||CleanHow to get maximum runway on the content you create||an interview with PR pro Rebecca Hasulak||11/6/2015||Free||View In iTunes|
||CleanIs Digital Enough ?||This week's show, episode 159, looks at a number of things that I've been thinking about this week: OneNote Publicate BlogTalkRadio and the increasingly frustrating issue of where to put your ad spend. All this and more in the...||10/30/2015||Free||View In iTunes|
||CleanContent Marketing is a Commitment, Not a Campaign||I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often. In this week's episode of the show, I talk through what this means to me and what we at Moondog do...||10/16/2015||Free||View In iTunes|
||CleanUpdates, Creativity and Artwork||Asana updated last week and the ToDo project management software just went up another level ! I discuss how we're using it at Moondog. How a Danish travel company is using sex to sell. Canva - a great way of creating images for your...||10/5/2015||Free||View In iTunes|
||CleanThe Contents of a Marketing Gear Bag||A listener from Malmö wants to know what's in my marketing gear bag so I checked my messy desk, had a bit of a think and went for it! All show notes at Moondogmarketing.com/156||9/9/2015||Free||View In iTunes|
||CleanDoes Traditional Media Outreach Still Matter||an interview with Pete Walter||8/30/2015||Free||View In iTunes|
||CleanA New Approach to Curation Marketing||an interview with Publicate's Chris Bradley||8/22/2015||Free||View In iTunes|
||CleanUsing Photographs in Your Marketing Mix||I'm a massive fan of photography. If I win the lottery (I don't play!) I'm off to the south of France with the woofs and my Canon 5D III to potter around. But as I work in the marketing industry I get to think quite a lot about photographs. In...||8/15/2015||Free||View In iTunes|
||CleanThe One Thing You Need to Grow||After 6 weeks away in France, I'm back to consider the one thing you can do to really improve the way you market your business.||8/7/2015||Free||View In iTunes|
||CleanConfessions of a Bootstrapper||an interview with Marcel Goya from LinguSocial||6/30/2015||Free||View In iTunes|
||CleanAndy White Talks Podcasting||Finally a chance to talk podcasting with one of my favourite, well, podcasters ! I started podcasting back in 2010. One of the people who influenced and inspired me the most was podcaster, producer and presenter (amongst other things!), Andy...||6/15/2015||Free||View In iTunes|
||CleanWhat's Your Traffic Strategy?||You've invested in a website ? You know you need to go down the route of content marketing. But why haven't got a traffic strategy ? This episode focuses in particular on the value (and true scariness) of Pay-per-click advertising.||6/1/2015||Free||View In iTunes|
||CleanSocial Media Listening as a Business Growth Engine||A show all about the power of listening. Not just as a marketing tool, but also a tool for product and business development. Full show notes are available at Moondogmarketing.com/148||5/15/2015||Free||View In iTunes|
||CleanThe Value of Books||An interview with Tom Corson-Knowles from TCK Publishing. Tom comes on the show to talk about the business value of writing and publishing books – primarily ebooks for the Kindle platform. I wanted to know whether businesses...||4/26/2015||Free||View In iTunes|
||CleanWhat to do when your marketing sucks||Be strategic, Don't rush||4/19/2015||Free||View In iTunes|
||CleanConversion Metrics You Should Be Tracking||Crack open Google Analytics, dive into your website data and assess what's working and what's not. Here are a few of my favourite key performance indicators to keep track of. Show notes at moondogmarketing.com/145||3/26/2015||Free||View In iTunes|
||CleanAn interview with Liv Sibony, co-founder of Grub Club||Released March 14, 2015 at the Dog House Studio, Stockholm, Sweden Episode 144 One half of the Grub Club, Olivia (Liv) Sibony, guests the show with Bernie J Mitchell to talk about the role email, split-testing and storytelling have...||3/14/2015||Free||View In iTunes|
||CleanTest, Test and Test Again||- 10 Things You Should Be Optimizing||2/21/2015||Free||View In iTunes|
||CleanDare to do different||- try, test and discover what works||2/14/2015||Free||View In iTunes|
||CleanDigital Magazine Publishing||Holly Scott-Donaldson guests the show to talk about how she got started with digital magazine publishing. Get Back2Biz from iTunes http://bit.ly/1Awuz3b www.back2bizmagazine.com||2/8/2015||Free||View In iTunes|
||CleanAn interview with Tania Jackson, Red Idea||Tania Jackson from Red Idea joins the show to talk about digital marketing and visibility for SMBs. She also discusses her strategy for SMBs to get found online in 2015.||1/30/2015||Free||View In iTunes|
||CleanThe Effect Mobile is Having on Webdesign||Episode 139 of Online Marketing and Communications, direct from the Dog House Studio in Sweden||1/11/2015||Free||View In iTunes|
||CleanThat Was the Year That Was in Marketing||Jamie Wallace and I talk about what happened in 2014 and what the world of marketing has in store in 2015. Oh, and I let slip that JontusMedia is set to become MoonDog Marketing & Media as of January 1, 2015.||12/19/2014||Free||View In iTunes|
||CleanThe 15 Day Audio Challenege||An interview with Viv Oyolu||12/8/2014||Free||View In iTunes|
||CleanThe Rite Hashtag||an interview with Saul Fleischman||11/28/2014||Free||View In iTunes|
||CleanThat OMG Moment in Marketing||You've got to the point where you're convinced your online marketing is failing ? It's stressing you out. This show is for you ! Feedback and show notes: http://jontusmedia.com/135||11/16/2014||Free||View In iTunes|
||Clean10 Things Every Bootstrapping Marketer Should Do||Bootstrapping your marketing ? Check out the ten things you MUST do. Well, according to me that is !||11/7/2014||Free||View In iTunes|
||CleanHow to Fix Your Marketing||When something goes wrong||10/18/2014||Free||View In iTunes|
||CleanBlogging Best Praxis in 2014||-for Emma Triplett||10/10/2014||Free||View In iTunes|
||CleanPeople and Relationships Matter, Not Marketing||an interview with Annette Schwindt||10/4/2014||Free||View In iTunes|
||CleanThe Buying Cycle||Are you creating different kinds of content for targets and leads at different points in the buying cycle? If not, then this podcast is for you.||9/23/2014||Free||View In iTunes|
||CleanHow to Sell a Book on Amazon||an interview with Rob Cubbon||9/12/2014||Free||View In iTunes|
||CleanProfessional Video Production in Your Marketing Mix||an interview with Ben Adam-Smith||9/2/2014||Free||View In iTunes|
||CleanPodcaster, Do Different !||Feedback on UKPOD14||8/25/2014||Free||View In iTunes|
||CleanImprove Your Website About Page||- Improving the Sales Funnel||8/12/2014||Free||View In iTunes|
||CleanOptimizing the Home Page||The most trafficked page your site receives is usually the Home page. In Episode 125 I look at some of the key functions of the home page and what can be done to make it more effective. Sure, it's not easy talking about something visual...||8/4/2014||Free||View In iTunes|
||CleanA Stockholm Summer Greeting||Glad sommar to regular listeners! The next episode of OMC will be back the weekend of July 26, 2014. Thanks for always listening, Jon & the woofs||7/10/2014||Free||View In iTunes|
||CleanMarketing Tools to Try in 2014||It's never easy knowing what the best tools are to help you with your digital marketing. This week I look at a number of tools I've been trialing in the last few weeks to see what they bring to the table. All links are in the...||6/23/2014||Free||View In iTunes|
||CleanContent Marketing is a Commitment, Not a Campaign||An interview with Joe Pulizzi||6/11/2014||Free||View In iTunes|
||CleanThe Blog Posts You Should Be Writing||Creative Content for Marketing||6/1/2014||Free||View In iTunes|
||CleanLet's Talk About Branding||with Izabela Russell||5/24/2014||Free||View In iTunes|
||CleanIt's All About the Audience||Marketing effectively to your target audience||5/9/2014||Free||View In iTunes|
||CleanDeveloping a Successful Marketing Plan||Full show notes available at JontusMedia||4/30/2014||Free||View In iTunes|
||CleanSniply Makes Call To Actions Come Alive||--||4/21/2014||Free||View In iTunes|
||CleanThe Big Issue: ROI||Figuring how much your marketing is worth||4/14/2014||Free||View In iTunes|
||CleanPodcast Inspiration with Dave Jackson||I am a big fan of Dave Jackson over at The School of Podcasting. Dave's enthusiasm and cogent tips was one of the places that got me started with podcasting 101 when I was looking to choose the right mic, the right mixer, and the right approach for my...||4/1/2014||Free||View In iTunes|
||CleanSocial Media Explained||#Epsiode 115 Mark Schaefer from Businessesgrow.com joins the show to talk about his latest book: Social Media Explained.||3/22/2014||Free||View In iTunes|
||CleanSEO, Promotion & Content Overload||Episode #114 - Phew !||3/15/2014||Free||View In iTunes|
||CleanRedesigning a Website||- something new at JontusMedia||2/28/2014||Free||View In iTunes|
I'm glad I found this podcast. Jon does a great job of putting together informative tips and advice on internet communication. He has a really nice voice and the show is put together professionally. I can see this podcast becoming a solid resource for social media and the marketing industry.
Jon provides a necessary and extremely helpful function for all business owners - he gets the most recent "what's working" information out of the people that bring in business for themselves and clients. If you want to know what's working NOW then listen to this podcast.
A marketing podcast that's relevant, inspiring, and beautifully produced
I met Jon via Twitter some time ago (years, maybe) and have always been impressed by the caliber of his content and his ability to host and produce such a consistently great podcast. Jon's approach is a perfect combination of brass tacks information and Big Idea thinking that is perfect for the small to mid-sized business owner. He is able to deliver actionable insights while still leaving room for creative and inspiring thinking.
It's his "Real World" perspective that I find particularly helpful. I always walk away feeling smarter and like I have a new tool in my marketing toolkit.
Bonuses: Jon's wonderful speaking voice (I'm a sucker for an accent) and the cameos by his fabulous dogs (aka "woofs").
Highly recommended. Enjoy!
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