The Moondog Marketing Podcast
By Jon Buscall
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Professional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. Brought to you by Jon Buscall, head of Stockholm-based marketing agency Moondog Marketing & Media. The show covers the latest tools, techniques and strategies to help you generate online leads, sales and grow your business.
||CleanDrive, Innovation & Success for Women in Business - Genecia Alluora Luo||Recorded May 8, 2017 in the Dog House Studio, Stockholm, Sweden I talk to Genecia Alluora Luo, co-founder at Soul Rich Woman, a platform that provides women entrepreneurs in Asia with the support, tools and knowledge to run their own...||5/12/2017||Free||View in iTunes|
||CleanHow to be better at marketing||Episode 196 Recorded April 24, 2017 in the Dog House Studio, Stockholm, Sweden What do you do if you're not increasing the number of sales or leads that you need to stay in or grow your business ? This is something we talk to...||4/24/2017||Free||View in iTunes|
||CleanHow to Get Interviewed on a Podcast and Promote Your Stuff||Released April 9, 2017 This week's episode of the show is recorded on the road from my house in the south of France. I don't have the usual studio set-up with me so this episode was recorded with a duvet over my head. Seriously! So...||4/9/2017||Free||View in iTunes|
||CleanCreating Presentations & Infographics Online||Episode 194 Recorded March 24, 2017 at the Dog House Studio, Stockholm. www.moondogmarketing.com Feedback: @jonbuscall OR moondogmarketing.com/contact I interviewed Payman Taei, founder of Visme.com, for this week's show. Visme is a...||3/27/2017||Free||View in iTunes|
||CleanHow and What to Write||Recorded March 17, 2017 in the Dog House Studio Episode 193 On this week's show I talk about a bunch of writing tools that I've been working with lately: GatherContent Airstory Byword Google Docs and Scrivener I also look at some...||3/17/2017||Free||View in iTunes|
||CleanMarketing Muck-ups and Marketing to Millennials||Recorded March 2, 2017 at the Dog House Studio, Stockholm, Sweden Episode 192 This week I talk through a major muck-up I made with ActiveCampaign and Contactually. If that's too much for you, jump to approx 14 minutes where I share...||3/3/2017||Free||View in iTunes|
||CleanGetting Immediate Results||This week's episode is a response to a listener question. Geoff Moller from geoffmoller.com got in touch asking about how some businesses are now looking to get immediate ROI. Is this possible ? Even feasible ? I share my thoughts ! ...||2/17/2017||Free||View in iTunes|
||CleanKick-start your B2B selling on LinkedIn||As a follow up to last week's episode, I talk to Martin Gagnon about the best way to use LinkedIn to generate sales. Martin is a creative marketing professional counting with over 20 years in marketing and sales in the telecommunication...||2/6/2017||Free||View in iTunes|
||CleanYou Clearly Don't Get LinkedIn||Recorded January 27, 2017 in the Dog House Studio, Stockholm, Sweden. I'm on a rant today after a company used what looked like a bonafide contact request on LinkedIn to set up a cold call to try and sell me something. I was not...||1/27/2017||Free||View in iTunes|
||CleanIceland is the Perfect Brand||Recorded January 19, 2017 Episode #188 I was in Iceland last week and the way every aspect of the country's tourist industry brands itself is amazing. It's all strategically aligned, or so it seems. Right from the moment you step onto your...||1/20/2017||Free||View in iTunes|
||CleanThe number one marketing tactic you maybe forgot||With the start of the new year, marketers will be facing new challenges. As a kick-off, step away from your data, analytics, existing marketing plans and deadlines and spend 20–30 minutes answering one simple question: what will you...||1/10/2017||Free||View in iTunes|
||CleanIs it Time to Rebrand?||Recorded December 23, 2016 Episode 186 I'm going to rebrand the podcast in January 2017. It will no longer be Online Marketing & Communications but The Moondog Marketing Podcast. I talk through my reasons on the show and go on to give...||12/23/2016||Free||View in iTunes|
||CleanServing up a mess||It's imperative that your website is secure. If it gets hacked you run the risk of an immense amount of hassle (and cost) to get it back up again. This week's episode is the story of what happens when things go wrong and what you should be...||12/16/2016||Free||View in iTunes|
||CleanAutomation & CRM for SMBs||Here at Moondog we've been working with ActiveCampaign and Contactually this year. ActiveCampaign is excellent for email marketing and automation, but doesn't live up to it's billing as a fully-fledged CRM. To that end, we added Contactually to...||12/8/2016||Free||View in iTunes|
||CleanHere's why marketing isn't getting easier||This episode is very much based on a newsletter I sent out last week to our list. www.moondogmarketing.com/newsletter (subscribe!!) I sat up late following up on a conversation thinking about the challenges businesses are facing now as 2016 draws...||11/24/2016||Free||View in iTunes|
||CleanThe Content Marketing Coach||An interview with Rachel Parker||11/14/2016||Free||View in iTunes|
||CleanDo You Have a Commitment to Content?||This is very much a podcast that is about my process. My marketing process. Or rather what happens when doing business gets in the way of marketing your business. As a marketing agency we spend all day marketing other businesses. And I like to...||11/7/2016||Free||View in iTunes|
||CleanHow to Succeed with Marketing as a Solo Entrepreneur||an interview with Peter Billingham||10/22/2016||Free||View in iTunes|
||CleanCommunicating to Convert||The importance of web conversion||10/1/2016||Free||View in iTunes|
||CleanIntegrity||Episode 178. Recorded September 16, 2016 in the Dog House Studio, Sweden. This week's show follows on from our decision at Moondog to delete last week's podcast and the blog that went along with it. In all the time I've been...||9/16/2016||Free||View in iTunes|
||CleanThe Story of an Ebook||Episode #176. Show notes available over at Moondog Marketing I try to share with you some of the background, strategies and thoughts that have gone into the ebook campaign we're currently running at Moondog. This follows on from the audio...||8/26/2016||Free||View in iTunes|
||CleanHow to Market a School||Released August 21, 2016 This is the audio version to accompany an ebook we recently published. To download the ebook, go to: http://moondogmarketing.com/schoolebook Although the focus of the book is schools looking to improve their...||8/19/2016||Free||View in iTunes|
||CleanBuyer Personas: Why You Need Them||It's just me on the show this week. No guests, no discussion. But I wanted to share with you my thoughts on creating buyer personas – those semi-fictional, ideal customer profile documents we work with to help us target our marketing...||8/19/2016||Free||View in iTunes|
||CleanTelling Social Media Stories in B2B||an interview with Ben Kolp||8/12/2016||Free||View in iTunes|
||CleanCan Brands Be This Creative?||An interview with Matt Giovanisci||6/11/2016||Free||View in iTunes|
||CleanHow & When Should You Be Doing PR||Released May 27, 2016 Episode 172 PR consultant Josh Turner from www.JTPublicrelastions.com comes back for another chat about introducing PR into the marketing & communications mix. Josh shares some useful insights into when businesses...||5/27/2016||Free||View in iTunes|
||CleanPinterest Marketing for SMBs||Released May 20, 2016 In this show I look at link shortener Sniply http://snip.ly which adds call-to-actions to shared links. I then go on to discuss how to get the most out of Pinterest as part of your digital marketing strategy. ...||5/20/2016||Free||View in iTunes|
||CleanMarketing Automation Tools||an interview with Nate Kristy||5/6/2016||Free||View in iTunes|
||CleanIs LinkedIn Working for Your Business?||Following on from the episode on Twitter, this week's show looks at LinkedIn and the role it plays as part of your marketing efforts. On the show I discuss some of the things we've learned helping clients build their reputation, increase...||4/24/2016||Free||View in iTunes|
||CleanIs Twitter Where it's At ?||I'm not sure where Twitter is headed as of 2016. There have been many rumours of its demise since the turn of the year. In this episode, 168, I think through some of the challenges facing businesses considering using Twitter as a marketing...||4/4/2016||Free||View in iTunes|
||CleanOnline Payment Solutions & Landing Pages||Back in the saddle again with another episode of the show after a month's hiatus due to one or two things that have been happening.||3/20/2016||Free||View in iTunes|
||CleanBe the Hero of Your Own Story||Josh Turner talks PR||2/5/2016||Free||View in iTunes|
||Clean3 Ways to Be a Better Marketer in 2016||In this week's show, I look at some of the things I think can give your marketing a kick start in 2016.||1/22/2016||Free||View in iTunes|
||CleanBlogging Still Belongs on Your Website||Not Facebook||1/9/2016||Free||View in iTunes|
||CleanMarketing Lessons Learned in 2015||I wanted to talk through some of the things we discovered or experienced at Moondog during the course of 2015. In the show I look at things like Pay-Per-Click, the quality of landing pages, content marketing and much more. I also have a bit of a rant...||1/1/2016||Free||View in iTunes|
||CleanVoice of the Customer||Produced by Moondogmarketing.com Episode 162||12/5/2015||Free||View in iTunes|
||CleanAre You Copying Your Competitors?||We need to do things differently with our marketing or branding or we risk being a pale comparison of our competitors. This episode looks at the kind of things you can do to make your marketing really stand out.||11/21/2015||Free||View in iTunes|
||CleanHow to get maximum runway on the content you create||an interview with PR pro Rebecca Hasulak||11/6/2015||Free||View in iTunes|
||CleanIs Digital Enough ?||This week's show, episode 159, looks at a number of things that I've been thinking about this week: OneNote Publicate BlogTalkRadio and the increasingly frustrating issue of where to put your ad spend. All this and more in the...||10/30/2015||Free||View in iTunes|
||CleanContent Marketing is a Commitment, Not a Campaign||I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often. In this week's episode of the show, I talk through what this means to me and what we at Moondog do...||10/16/2015||Free||View in iTunes|
||CleanUpdates, Creativity and Artwork||Asana updated last week and the ToDo project management software just went up another level ! I discuss how we're using it at Moondog. How a Danish travel company is using sex to sell. Canva - a great way of creating images for your...||10/5/2015||Free||View in iTunes|
||CleanThe Contents of a Marketing Gear Bag||A listener from Malmö wants to know what's in my marketing gear bag so I checked my messy desk, had a bit of a think and went for it! All show notes at Moondogmarketing.com/156||9/9/2015||Free||View in iTunes|
||CleanDoes Traditional Media Outreach Still Matter||an interview with Pete Walter||8/30/2015||Free||View in iTunes|
||CleanA New Approach to Curation Marketing||an interview with Publicate's Chris Bradley||8/22/2015||Free||View in iTunes|
||CleanUsing Photographs in Your Marketing Mix||I'm a massive fan of photography. If I win the lottery (I don't play!) I'm off to the south of France with the woofs and my Canon 5D III to potter around. But as I work in the marketing industry I get to think quite a lot about photographs. In...||8/15/2015||Free||View in iTunes|
||CleanThe One Thing You Need to Grow||After 6 weeks away in France, I'm back to consider the one thing you can do to really improve the way you market your business.||8/7/2015||Free||View in iTunes|
||CleanConfessions of a Bootstrapper||an interview with Marcel Goya from LinguSocial||6/30/2015||Free||View in iTunes|
||CleanAndy White Talks Podcasting||Finally a chance to talk podcasting with one of my favourite, well, podcasters ! I started podcasting back in 2010. One of the people who influenced and inspired me the most was podcaster, producer and presenter (amongst other things!), Andy...||6/15/2015||Free||View in iTunes|
||CleanWhat's Your Traffic Strategy?||You've invested in a website ? You know you need to go down the route of content marketing. But why haven't got a traffic strategy ? This episode focuses in particular on the value (and true scariness) of Pay-per-click advertising.||6/1/2015||Free||View in iTunes|
Jon provides a necessary and extremely helpful function for all business owners - he gets the most recent "what's working" information out of the people that bring in business for themselves and clients. If you want to know what's working NOW then listen to this podcast.
A marketing podcast that's relevant, inspiring, and beautifully produced
I met Jon via Twitter some time ago (years, maybe) and have always been impressed by the caliber of his content and his ability to host and produce such a consistently great podcast. Jon's approach is a perfect combination of brass tacks information and Big Idea thinking that is perfect for the small to mid-sized business owner. He is able to deliver actionable insights while still leaving room for creative and inspiring thinking.
It's his "Real World" perspective that I find particularly helpful. I always walk away feeling smarter and like I have a new tool in my marketing toolkit.
Bonuses: Jon's wonderful speaking voice (I'm a sucker for an accent) and the cameos by his fabulous dogs (aka "woofs").
Highly recommended. Enjoy!
Love, love, love this marketing podcast!
I happened to stumble upon Jon Buscall's podcast while looking for something new in the Podcast store. Jon's insights and interviews are a great take on what is happening in the online world from a marketing perspective. I've learned so much and have even stayed up late listening to multiple episodes. If you haven't subscribed yet, quit wasting time reading my review and download the podcast!