Ray Edwards Show Ray Edwards
-
- Business
-
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
-
How to Un-Stress Your Business - with Stu McLaren
Who else wants to reduce your financial stress and create a stable source of income from your business? This is the way: shift to a membership-based business model.
I know what you might be thinking: “Geez, Uncle Ray… that sounds complicated, and anyways… ain’t everybody sick of all the subscriptions?”
My answers are: it doesn't have to be complicated, and I can prove it to you. And yes, we are all tired of subscriptions… except for the ones we love. The ones you will only cancel when someone pries them from your cold, dead fingers. Like my Chewy.com subscription (my pugs LOVE their Chewy.com treats)... or my Paramount+ (because.. Star Trek: Strange New Worlds).
You and I need to wise up, and start building recurring revenue streams NOW - cause the coming year is gonna get all kinds of crazy.
My guest this week is the world’s #1 expert in creating recurring revenue for virtually ANY business, Stu McLaren.
Key Insights
Why recurring revenue should be the goal of any business or entrepreneur (duh!) The "death" of TicToc in the US? What would happen to the nearly 7,000,000 businesses that depend on it? Every business has vulnerabilities - a membership with stable, recurring revenue gives you the ultimate insurance policy The 4 types of memberships - Product based (e.g. Dollar Shave Club). Service based (e.g. car washes, massage therapy) Knowledge based (helping people solve an ongoing problem, or master a skill. e.g. guitar training) Community based (uniting people with common interests) Two things that make your members stay: Consumption and Results If you think your business doesn't fit this model, it's time to shift your mindset. Ask yourself, "How can I continue to serve my customers?"
Stu's live, once-a-year membership training starts April 4th. (Link below) Video And Transcript
https://www.rayedwards.com/653
Links
The Membership Experience: This is Stu McLaren's live, once-a-year training and it's absolutely free to attend. If recurring revenue is what you're after, but have no idea where to start - This is where to start!
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. -
Writing Gets You Everything You Want - Proof!
On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life.
You may already be thinking, "But Ray, you're a writer...of course writing has been important in your career."
The thing is, the proof I'm offering today has nothing to do with writing jobs. I wasn't hired to be a writer, but my writing is what got me hired, kept me working, got me promotions, and many other opportunities I would not have gotten otherwise.
Okay, enough of the preamble, let's get to the proof...
Key Insights
Where I came from (and why I didn't want to stay there) My early marketing lessons - promoting family businesses Writing increased my value in the radio business - it made me less expendable Clients loved me because I wrote ads that made them money My pitch for a six-figure job was written with the same sales-letter tactics I use today My writing made me a sought-after talent in my industry My long (50+ pages) pitch for a job with Citadel Broadcasting made me more than a half million dollars in personal income (not bad for a non-writing job) My writing has allowed me to meet, learn from, and even teach many of my mentors Subscribe to The Daily Ray for valuable tips, interesting observations, and occasional offers Video And Transcript
https://www.rayedwards.com/652
Links
Subscribe to The Daily Ray
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
-
No Right Way To Do This
This week, I'm answering some of the most common questions I'm receiving from listeners, viewers, and readers. Since they keep coming up (some for many years), I feel that my answers will be helpful to more than just those who took the time to ask.
If I missed anything (or Heaven forbid, you disagree), feel free to leave a comment, or reach out to support@rayedwards.com.
Key Insights
What do I do in this economy? This question doesn't always end with "economy"...It could be any number of this's...this election year, this time of civil unrest, this whatever... Be aware of what's happening in the world around you, and make sure you're playing both the short-term and long-term game. Do the work you're being paid for today, and plant the seeds for the income you will reap in the future. What if I don't like my business anymore? - Remember this: You should never make long-term, life-altering decisions based on a current "bad season" in your work. In other words, be sure you actually don't enjoy what you're doing, and you're not just reacting to some current, emotion-fueled unpleasantness. At the end of the day, you don't need anyone's permission to do something else (unless you have a spouse...then you probably want to bring them into the loop). How do I build my business the right way? - Life is not a flowchart. There is no step-by-step plan I can hand you for this. And yes, I teach people proven business plans, BUT, at the end of the day, the "right way" is "their way". That's why most of the time, I teach those plans in an interactive format (like my upcoming workshop) so I can answer the questions that help attendees translate what they learn into their plan. If you could only give me 1 piece of advice to guide me through building my own business, what would it be? - Writing is the way to get everything you want in life. I'm not exclusively talking about copywriting. Tune in for my complete breakdown of why that's my answer.
Video And Transcript
https://www.rayedwards.com/651
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. -
Create for an Audience of One
You create content to build an audience...not the other way around!
This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works.
There are only two ingredients to this recipe:
Do content that you're passionate about. Show Up. It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both.
Key Insights
You don't need a big audience to launch Jody started his podcast for park rangers with an audience of zero Read Kevin Kelly's book: 1,000 True Fans (linked below) Jody built another podcast literally for 1 specific person
Do consistent production about content you're passionate about
Don't concern yourself with audience size - be consistent. Show up! Youtube And Transcript
https://www.rayedwards.com/650
Links
1,000 True Fans: An excellent book by Kevin Kelly JodyMaberry.com: Visit to learn more about today's guest, Jody Maberry
In The Front Row: Jody's podcast that was literally created for 1 person (his son) Dry Creek Wrangler on YouTube: A great example of how passionate content beats fancy production (even if he's not your cup of tea, check out his number of subscribers)
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. -
Is 58 Too Late?
I very often get some form of this question:
"Is 58 too late to ____?"
The number is arbitrary, and this line of questioning can go on and on... Am I too old? Am I too fat? Am I too thin? Am I too shy? Am I too...whatever.
This week, I'm giving you my best answer to all of those questions.
Key Insights
Many people are asking if it's "too late" What is your purpose? Purpose drives persistenceRaving fans beat satisfied customers Build your personal brand based on who you really are Not being everybody's cup of tea is the whole point Personal branding gives you the power to leave a lasting impact on others Personal branding allows you to be a category of one Use the Social Media Amplification Effect Personal branding brings you continuous growth Great platform from which you can start a coaching or membership program
Video And Transcript
https://www.rayedwards.com/649
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. -
Poverty Is Spiritual Warfare
Many Christians are culturally programmed to feel guilty about wealth, but is poverty God's plan for us? No!
Today I propose that God wants you to prosper in all things that are good, including business (and I have the verses to prove it).
We are engaged in a spiritual battle Poverty is spiritual warfare Read I Thessalonian's chapter 4, beginning with verse 9 "Brotherly Love" is a core concept of our faith Relationships based on love and unity create an environment where poverty dissipates We can overcome the chains of poverty and help free others as well Live with integrity and win trust These principles apply whether you're a Christian or not Video And Transcript
https://www.rayedwards.com/648
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Customer Reviews
Such Rich Content
Glad to hear Sean back on the podcast. I think it was A TON to glean from this latest episode. 2020 was such a monumental year for a lot of reasons but it’s so unique and interesting to hear the navigation from a local stores perspective. Definitely some things to ponder on but this was another awesome and rich episode!
The 💡 goes off
Fabulous for those looking to explore more… knowing there is more to gain out of life ♥️ Change is a step to receive abundance 🥳
One of my all time Fav podcast
Ray Edwards is so REAL and Encouraging! I love following him and find such value in everything he offers!
Today I’m listening and he hits a topic I recorded last week on my podcast (publishing tomorrow) - rather ironic! LOVE how we share the same Spirit! Thank you for all you do to help people Ray - I’m very grateful to “know” you! — Cynthia. Https://socalgardenhealth
Health by Design Podcast