Social Media Lab
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Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.
||CleanAre Facebook video ads really superior to photo ads?||A lot of influencers certainly think so. Jason How joins us to find out, on today’s social media lab.||12/4/2017||Free||View in iTunes|
||CleanRebroadcast - Do 3rd party tools have a negative effect on your Facebook reach?||Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we used the scientific method to find them.||11/28/2017||Free||View in iTunes|
||CleanShould you direct Facebook ads traffic to a site you don't own?||You have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving...||11/14/2017||Free||View in iTunes|
||CleanShould you join an Instagram Pod?||Jenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!||11/7/2017||Free||View in iTunes|
||CleanHow many hashtags will get you the most engagement on Instagram?||We all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!||10/30/2017||Free||View in iTunes|
||CleanShould you switch to an Instagram business account?||Instagram business accounts provide you with some additional tools and benefits, but is there a downside and how will it affect you? Let's find out!||10/25/2017||Free||View in iTunes|
||CleanFacebook vs Google Re-targeting, which one Converts Better?||Facebook and Google have the largest advertising networks available, but which one converts better? Let's find out on today's social media lab.||10/17/2017||Free||View in iTunes|
||CleanFacebook Live vs Recorded Video vs Photos vs Links: Which one has higher Reach and potential?||Facebook Live is all the rage these days, but will it perform as well as other types of content on Facebook? Let's find out!||10/10/2017||Free||View in iTunes|
||CleanBetter To Send Quora Ads Traffic To A Blog Post Or A Landing Page?||Quora Ads can lead to massive ROI. But should you send that traffic to a blog post or a landing page? We'll dig into the numbers and tell you.||10/3/2017||Free||View in iTunes|
||CleanWill Cross-posting from IG to FB = more engagement?||Have you heard some influencers have theorize that cross-posting from Instagram to Facebook will improve Facebook engagement? We have too, and we conducted tests to find out.||9/26/2017||Free||View in iTunes|
||CleanDo Instagram Carousels = higher reach?||Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? We conducted rigorous tests to find out.||9/12/2017||Free||View in iTunes|
||CleanCan You Really Get 100 Instagram Followers (for Free) in 24 Hours?||We sought out to test a strategy we found that claimed to get us 100 Instagram followers in 24 hours, for free. Were they right or wrong?||9/5/2017||Free||View in iTunes|
||CleanTwitter Cards vs. Images||Twitter is one of the most difficult networks to get engagement on and everyone has an opinion on the best way to it. We're using the scientific method to pitch Twitter Cards against Tweets with images and analyzing the engagement results.||8/10/2017||Free||View in iTunes|
||CleanWill posting with hashtags = more engagement?||Will posting with hashtags really increase your reach and engagement? If so, by how much? We're using the scientific method to find out.||8/10/2017||Free||View in iTunes|
||CleanDo 3rd party tools have a negative effect on your Facebook reach?||Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we're using the scientific method to find out. For real.||8/10/2017||Free||View in iTunes|
Data-Drive Content and FUN!
Nothing better than solid, data-driven content mixed in with a fun, quality podcast!
No Social Media Blather Here
Finally, a social media podcast that doesn't have two dudes pontificating on best practices with no real proof! Was getting sick of those. This Lab bases each ep on data and research they conducted. Science -- yes. That's keeping me interested in more eps.
A fresh take on social media management. Looking forward to new episodes.