The Fractal Marketing Podcast - with Gerard Doyle
By Gerard Doyle : Startup Growth Hacker
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Marketing your business can be confusing. Should you expand your audience? Double down on Facebook? Or focus on product and service? The Fractal marketing podcast takes questions from listeners and answers them live on air so that everyone who tunes in can learn new and innovative ideas for marketing their business. We cover everything from SEO, affiliates and social marketing to branding, PR and market segmentation. If you are a founder of a startup, or a small business entrepreneur looking for new marketing tactics, then this is the podcast for you. Gerard Doyle brings his 20 plus years of marketing expertise and combines this with the lessons learned from launching three startups, to give entrepreneurs growth hacking tactics that come from real experience.
||CleanEp8: SEO for Startups Part 1 - The Fractal Marketing Podcast - with Gerard Doyle||In this episode, I look at the SEO options for three founders' websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement.||5/17/2018||Free||View in iTunes|
||CleanEp7: Should you outsource your social media? - The Fractal Marketing Podcast - with Gerard Doyle||In this episode, I look how, and if you should outsource your social media. I discuss how to think about your social channels and recommend a great new tool I’ve found to extract the value from your quality content. For the second question,||5/10/2018||Free||View in iTunes|
||CleanEp6: Can you do too much split testing on your Startup? - The Fractal Marketing Podcast - with Gerard Doyle||In this episode, I look at split testing and consider if it is possible to do too much. I also look into the boom that was location-based shopping apps that have since seemingly disappeared. At the end of the episode,||5/3/2018||Free||View in iTunes|
||CleanEp5: Influencer Marketing and resetting pricing expectations for your Startup - The Fractal Marketing Podcast - with Gerard Doyle||What is influencer marketing? where to start? why it works and what are the different types of influencers?We then discuss a potential way an ISP can re-frame their pricing model so that consumers can better understand and value the service.||4/26/2018||Free||View in iTunes|
||CleanEp4: How do you decide what to charge clients for a services-based company ? - The Fractal Marketing Podcast - with Gerard Doyle||In this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an adapted version of Peter Laurie’s pricing model strate||4/19/2018||Free||View in iTunes|
||CleanPodcast Episode #3 is live and ready for your ears - The Fractal Marketing Podcast - with Gerard Doyle||In episode #3, we discuss the difficulties in building a double-sided business model and a trick that’ll give you a fighting chance. We then look at how to hire your first marketing employee for your startup and finally,||4/12/2018||Free||View in iTunes|
||CleanEpisode 2 – Calculating CAC, tracking offlines sales and animated video advertising - The Fractal Marketing Podcast - with Gerard Doyle||In this episode, I take questions from Cas at writally.com and Tim from Benchon. We cover calculating your 'cost of acquisition' right through to tracking offline sales and connecting these back to online metrics.||4/5/2018||Free||View in iTunes|
||CleanThe Fractal Marketing Podcast – Episode 1 – Teas.com.au, Brannd Savvy & Powerwells.org - The Fractal Marketing Podcast - with Gerard Doyle||In this episode, I take questions from Teas.com.au, Brannd Hub and PowerWells.org We discuss: finding your niche market How you need to own a niche before you expand Tribes and how to use them to expand Great domain names and the ‘radio test’ promot||3/28/2018||Free||View in iTunes|