The Moondog Marketing Podcast
By Jon Buscall
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Professional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. Brought to you by Jon Buscall, head of Stockholm-based marketing agency Moondog Marketing & Media. The show covers the latest tools, techniques and strategies to help you generate online leads, sales and grow your business.
||CleanExperimenting with Adwords||Released February 2, 2018 Episode 217 I ran an Adwords experiment for the photography business I run as part of Moondog. The full story in this week's show. Moondog Photography Connect with me @jonbuscall on twitter or...||2/2/2018||Free||View in iTunes|
||CleanSquarespace: The Best Website Solution for Small Businesses?||The first Moondog Marketing podcast of the new year starts with a look at Squarespace, the do-it-yourself website builder platform. After years and years of working with Wordpress, I decided to give Squarespace a try for a photography project I’ve...||1/19/2018||Free||View in iTunes|
||CleanSource Gorgeous Photographs||Be a Better Marketer||12/14/2017||Free||View in iTunes|
||CleanHow to Regularly Create Creative Content||Recorded November 29, 2017 This week’s show starts off with a bit of a rant at Black Friday emails but the focus of the show is on how to get effectively creative with your content. So often customers talk to us about how they struggle to come up...||11/29/2017||Free||View in iTunes|
||CleanBranding without BS||Episode 213 Released November 13, 2017 Bernhard Schroeder guests the show this week to talk millennials and branding. Bernhard ("Bernie") became a marketing expert working with Fortune 500 companies and went on to co-found a global...||11/13/2017||Free||View in iTunes|
||CleanYour website needs better content||Really start marketing with content||11/6/2017||Free||View in iTunes|
||CleanApproaching Marketing with Duck Tape||Episode #211 Certified Duck Tape marketing consultant Mark Z. Fortune is the guest on this week’s show. Co-author of the awarding winning, Amazon best-seller The Small Business Owner's Guide to Local Lead Generation, Mark shares...||10/29/2017||Free||View in iTunes|
||CleanBrand Mapping Will Save You Time & Money. Karen Leland Tells You How||Episode 210 Released October 23, 2017 Karen Leland joins me on the show for a lively discussion on the benefits of brand mapping, and so much more! For full show notes, please visit: moondogmarketing.com/210||10/23/2017||Free||View in iTunes|
||CleanJohnathan Grzybowski on Influencer Marketing and "Being Real"||Episode 209 Released October 10, 2017 Johnathan Grzybowski comes on the show to talk about the power of influencer marketing. For full shownotes, please visit: moondogmarketing.com/209||10/10/2017||Free||View in iTunes|
||CleanHow Live Streaming can Benefit Your Business||Episode 208 Released September 29, 2017 Mike Russell from Music Radio Creative visits the show (again) to talk about live streaming! For full shownotes, please visit: moondogmarketing.com/208||9/29/2017||Free||View in iTunes|
||CleanWhat content marketing converts best ?||Recorded in the Dog House Studio at Moondog Marketing, September 8, 2017 Episode 207 MarketingProfs recently published the results of a study where they, together with Ascend2, looked at what kind of content functions best as part of the lead...||9/8/2017||Free||View in iTunes|
||CleanIs Wordpress the Best Solution ?||Recorded August 28, 2017 A lot of small businesses that we work with have Wordpress websites; however, because solo entrepreneur's or SMBs don't have a lot of resources, many skimp on security and back ups. This has got me thinking whether...||8/28/2017||Free||View in iTunes|
||CleanDavid Feinman on Taking Risks & Marketing to Millennials||Recorded in the Dog House Studio, Sweden. Episode 205. This week, I spoke with David Feinman, CEO and Co-Founder of Viral Ideas Marketing, about how businesses can use video as part of their social media marketing mix. David started...||8/14/2017||Free||View in iTunes|
||CleanHow to Get Started with Podcasting||an interview with Colin Gray||8/7/2017||Free||View in iTunes|
||CleanAsking for Freebies & More||Recorded in the Dog House Studio, Sweden July 28, 2017 Episode 203 On today’s show Lucy, a four month old basset, joins woofs Digby and Tia in the studio. Whilst Lucy and Co snore away I look at three things that caught my interest this week:...||7/28/2017||Free||View in iTunes|
||CleanHappy Birthday iPhone||Recorded June 30, 2017 Episode 202 To celebrate the 10th birthday of the iPhone, this week's episode looks at mobile marketing. Is your digital marketing doing enough to work on what for many is their first screen? Does your website look...||6/30/2017||Free||View in iTunes|
||CleanIs Inbound Marketing Still Effective?||An interview with Gray MacKenzie||6/26/2017||Free||View in iTunes|
||CleanThe Power of Creativity||Released June 19, 2017 Recorded in the Dog House Studio, Sweden. Last week I had the privilege to attend and speak at the Fifteen Seconds conference in Graz, Austria. With four stages and three or four thousand young, thoughtful, and...||6/19/2017||Free||View in iTunes|
||CleanBeyond the billable hour: Andrew Hellmich on premium membership sites||Released June 6, 2017. Recorded in the Dog House Studio, Täby, Sweden. Episode 199. Phew! Lately, small businesses are having a love affair with the idea of membership sites. I say “the idea” because oftentimes, implementing...||6/6/2017||Free||View in iTunes|
||CleanFuture-Proofing Your Business||An interview with Brian Gracon||5/29/2017||Free||View in iTunes|
||CleanDrive, Innovation & Success for Women in Business - Genecia Alluora Luo||Recorded May 8, 2017 in the Dog House Studio, Stockholm, Sweden I talk to Genecia Alluora Luo, co-founder at Soul Rich Woman, a platform that provides women entrepreneurs in Asia with the support, tools and knowledge to run their own...||5/12/2017||Free||View in iTunes|
||CleanHow to be better at marketing||Episode 196 Recorded April 24, 2017 in the Dog House Studio, Stockholm, Sweden What do you do if you're not increasing the number of sales or leads that you need to stay in or grow your business ? This is something we talk to...||4/24/2017||Free||View in iTunes|
||CleanHow to Get Interviewed on a Podcast and Promote Your Stuff||Released April 9, 2017 This week's episode of the show is recorded on the road from my house in the south of France. I don't have the usual studio set-up with me so this episode was recorded with a duvet over my head. Seriously! So...||4/9/2017||Free||View in iTunes|
||CleanCreating Presentations & Infographics Online||Episode 194 Recorded March 24, 2017 at the Dog House Studio, Stockholm. www.moondogmarketing.com Feedback: @jonbuscall OR moondogmarketing.com/contact I interviewed Payman Taei, founder of Visme.com, for this week's show. Visme is a...||3/27/2017||Free||View in iTunes|
||CleanHow and What to Write||Recorded March 17, 2017 in the Dog House Studio Episode 193 On this week's show I talk about a bunch of writing tools that I've been working with lately: GatherContent Airstory Byword Google Docs and Scrivener I also look at some...||3/17/2017||Free||View in iTunes|
||CleanMarketing Muck-ups and Marketing to Millennials||Recorded March 2, 2017 at the Dog House Studio, Stockholm, Sweden Episode 192 This week I talk through a major muck-up I made with ActiveCampaign and Contactually. If that's too much for you, jump to approx 14 minutes where I share...||3/3/2017||Free||View in iTunes|
||CleanGetting Immediate Results||This week's episode is a response to a listener question. Geoff Moller from geoffmoller.com got in touch asking about how some businesses are now looking to get immediate ROI. Is this possible ? Even feasible ? I share my thoughts ! ...||2/17/2017||Free||View in iTunes|
||CleanKick-start your B2B selling on LinkedIn||As a follow up to last week's episode, I talk to Martin Gagnon about the best way to use LinkedIn to generate sales. Martin is a creative marketing professional counting with over 20 years in marketing and sales in the telecommunication...||2/6/2017||Free||View in iTunes|
||CleanYou Clearly Don't Get LinkedIn||Recorded January 27, 2017 in the Dog House Studio, Stockholm, Sweden. I'm on a rant today after a company used what looked like a bonafide contact request on LinkedIn to set up a cold call to try and sell me something. I was not...||1/27/2017||Free||View in iTunes|
||CleanIceland is the Perfect Brand||Recorded January 19, 2017 Episode #188 I was in Iceland last week and the way every aspect of the country's tourist industry brands itself is amazing. It's all strategically aligned, or so it seems. Right from the moment you step onto your...||1/20/2017||Free||View in iTunes|
||CleanThe number one marketing tactic you maybe forgot||With the start of the new year, marketers will be facing new challenges. As a kick-off, step away from your data, analytics, existing marketing plans and deadlines and spend 20–30 minutes answering one simple question: what will you...||1/10/2017||Free||View in iTunes|
||CleanIs it Time to Rebrand?||Recorded December 23, 2016 Episode 186 I'm going to rebrand the podcast in January 2017. It will no longer be Online Marketing & Communications but The Moondog Marketing Podcast. I talk through my reasons on the show and go on to give...||12/23/2016||Free||View in iTunes|
||CleanServing up a mess||It's imperative that your website is secure. If it gets hacked you run the risk of an immense amount of hassle (and cost) to get it back up again. This week's episode is the story of what happens when things go wrong and what you should be...||12/16/2016||Free||View in iTunes|
||CleanAutomation & CRM for SMBs||Here at Moondog we've been working with ActiveCampaign and Contactually this year. ActiveCampaign is excellent for email marketing and automation, but doesn't live up to it's billing as a fully-fledged CRM. To that end, we added Contactually to...||12/8/2016||Free||View in iTunes|
||CleanHere's why marketing isn't getting easier||This episode is very much based on a newsletter I sent out last week to our list. www.moondogmarketing.com/newsletter (subscribe!!) I sat up late following up on a conversation thinking about the challenges businesses are facing now as 2016 draws...||11/24/2016||Free||View in iTunes|
||CleanThe Content Marketing Coach||An interview with Rachel Parker||11/14/2016||Free||View in iTunes|
||CleanDo You Have a Commitment to Content?||This is very much a podcast that is about my process. My marketing process. Or rather what happens when doing business gets in the way of marketing your business. As a marketing agency we spend all day marketing other businesses. And I like to...||11/7/2016||Free||View in iTunes|
||CleanHow to Succeed with Marketing as a Solo Entrepreneur||an interview with Peter Billingham||10/22/2016||Free||View in iTunes|
||CleanCommunicating to Convert||The importance of web conversion||10/1/2016||Free||View in iTunes|
||CleanIntegrity||Episode 178. Recorded September 16, 2016 in the Dog House Studio, Sweden. This week's show follows on from our decision at Moondog to delete last week's podcast and the blog that went along with it. In all the time I've been...||9/16/2016||Free||View in iTunes|
||CleanThe Story of an Ebook||Episode #176. Show notes available over at Moondog Marketing I try to share with you some of the background, strategies and thoughts that have gone into the ebook campaign we're currently running at Moondog. This follows on from the audio...||8/26/2016||Free||View in iTunes|
||CleanHow to Market a School||Released August 21, 2016 This is the audio version to accompany an ebook we recently published. To download the ebook, go to: http://moondogmarketing.com/schoolebook Although the focus of the book is schools looking to improve their...||8/19/2016||Free||View in iTunes|
||CleanBuyer Personas: Why You Need Them||It's just me on the show this week. No guests, no discussion. But I wanted to share with you my thoughts on creating buyer personas – those semi-fictional, ideal customer profile documents we work with to help us target our marketing...||8/19/2016||Free||View in iTunes|
||CleanTelling Social Media Stories in B2B||an interview with Ben Kolp||8/12/2016||Free||View in iTunes|
||CleanCan Brands Be This Creative?||An interview with Matt Giovanisci||6/11/2016||Free||View in iTunes|
||CleanHow & When Should You Be Doing PR||Released May 27, 2016 Episode 172 PR consultant Josh Turner from www.JTPublicrelastions.com comes back for another chat about introducing PR into the marketing & communications mix. Josh shares some useful insights into when businesses...||5/27/2016||Free||View in iTunes|
||CleanPinterest Marketing for SMBs||Released May 20, 2016 In this show I look at link shortener Sniply http://snip.ly which adds call-to-actions to shared links. I then go on to discuss how to get the most out of Pinterest as part of your digital marketing strategy. ...||5/20/2016||Free||View in iTunes|
||CleanMarketing Automation Tools||an interview with Nate Kristy||5/6/2016||Free||View in iTunes|
||CleanIs LinkedIn Working for Your Business?||Following on from the episode on Twitter, this week's show looks at LinkedIn and the role it plays as part of your marketing efforts. On the show I discuss some of the things we've learned helping clients build their reputation, increase...||4/24/2016||Free||View in iTunes|
Jon provides a necessary and extremely helpful function for all business owners - he gets the most recent "what's working" information out of the people that bring in business for themselves and clients. If you want to know what's working NOW then listen to this podcast.
A marketing podcast that's relevant, inspiring, and beautifully produced
I met Jon via Twitter some time ago (years, maybe) and have always been impressed by the caliber of his content and his ability to host and produce such a consistently great podcast. Jon's approach is a perfect combination of brass tacks information and Big Idea thinking that is perfect for the small to mid-sized business owner. He is able to deliver actionable insights while still leaving room for creative and inspiring thinking.
It's his "Real World" perspective that I find particularly helpful. I always walk away feeling smarter and like I have a new tool in my marketing toolkit.
Bonuses: Jon's wonderful speaking voice (I'm a sucker for an accent) and the cameos by his fabulous dogs (aka "woofs").
Highly recommended. Enjoy!
Love, love, love this marketing podcast!
I happened to stumble upon Jon Buscall's podcast while looking for something new in the Podcast store. Jon's insights and interviews are a great take on what is happening in the online world from a marketing perspective. I've learned so much and have even stayed up late listening to multiple episodes. If you haven't subscribed yet, quit wasting time reading my review and download the podcast!