Socio-Demographic Factors Affecting Attitude Towards Information and Communication Technology Usage (Report‪)‬

INTRODUCTION Rural community development has been the focus of the Malaysia government since Malaysia gained its independence. To develop the rural community is not the responsibility of the government alone and the rural community as the main beneficiary of the rural development programs should also play their role (Nguanthaisong et al., 2011; Yassin et al., 2010); Meshkini et al. (2010) and Tolunay (2009) To gain the rural community cooperation in conducting the rural development programs, the government has established the Village Development and Security Committee or Jawatankuasa Kemajuan dan Keselamatan Kampung (JKKK) in Malay and the Village Vision Movement (VVM). JKKK has been established for more than 50 years. Among others, the JKKK plays a leading role in creating a more advanced and developed rural community. In addition, JKKK has become one of the government channels to overcome problems such as poverty, health, illiteracy and lackadaisical attitude that exist within the rural community. Improvement and adjustment have been made to ensure the roles of JKKK to meet its purposes. Programs such as Moving Forward Program, Self-Success and Innovation Movement were introduced to ensure that these changes are successful. The VVM is another government medium to create consciousness and positive attitude among the rural community in achieving success of the Second Plan on Rural Transformation. Among the purposes of VVM are to create rural community who are resilient, have high initiative, self-dependent, knowledgeable and highly disciplined which is in line with the demand of basic modernization. VVM is a catalyst needed by the government that will focus on the attractive and profitable rural development programs which is parrell to the Rural Development Policy.