Making Schools Shine presented by Bullpen Marketing Making Schools Shine presented by Bullpen Marketing

A school’s website is without a doubt the most important element in it’s marketing strategy. Serving as a link between the school and the public, a good website should not only be functional, but visually appealing. Its a perfect way to reinforce your schools brand, while keeping parents, students, and even faculty all on the same page (no pun intended).

So if your website is falling short of your expectations, not living up to it’s full potential, or maybe just in need of a post 90’s face-lift, give us a call at 713.652.2030 or email us at info@academicbranding.com and we’d be happy to help with all your marketing needs.

Remember to subscribe to our podcast on iTunes to get these downloaded straight to your podcast library. If you have a question, or if you would like to submit a topic for discussion, email us at podcast@academicbranding.com.

Until next time!

 

 

Sources:

Google Gives Mobile-Friendly Sites a Boost in Search Ranking

http://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html



Mobile Access to Internet Surpass Desktop Usage

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/



The Rise in Online Donations

http://www.edelman.com/post/givingtuesday-rise-online-donations/

More and more schools are getting aboard the social media train. The rise in main stream popularity of Facebook, Instagram, and Twitter has made it all but impossible to avoid. The use of social media within schools can help in engaging your various constituents, starting a conversation, and spreading news. Apart from the time commitment to keep your account updated, the cost is right around free while the rewards can be oh so plentiful.

This week’s podcast features special guest Dawn Martinez, Assistant Principal/Director of Advancement of St. Anne Catholic School, an elementary school in the heart of Houston, TX. We discuss some of the hesitations schools have with social media, why the use of social media is important, and what type of content is best for posting.

For questions regarding this episode or to suggest a topic for an upcoming one, please email podcast@academicbranding.com.

References and resources:

St. Anne Facebook Link: https://www.facebook.com/StAnneCS

St. Anne Instagram Link: https://instagram.com/stannecs/

Demographics of Key Social Networking Platforms: http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/

Archdiocesan Social Media Policy: Download PDF

We know schools have needs for promotional items, spirit items, fundraising items, and other giveaways for events including your open houses. We answer questions to client questions, talk about the importance of school-branded items, and discuss our inventory-less spirit program so save you on costs, storage, and help your schools raise funds. We also give out helpful tips and tricks to help schools stay on budget and on time with your giveaways and know when something is working and giving you the results you’re looking for. For questions regarding this episode or to suggest a topic for an upcoming one, please email podcast@academicbranding.com.

A brand standards manual (also know as a style guide) is essential to any school’s marketing tool kit. It helps keep your school’s brand consistent and your faculty, staff and administration on the same page in terms of usage. This podcast will review the key parts and benefits of a standards manual. Below are links to brand standard manuals Bullpen has created for a few of our clients.

Example #1

Example #2

Example #3

Quality photography is crucial to a school’s marketing campaign. Listen to our ten minute podcast for useful information on taking your school’s photography yourself. Contact us today if you’d like Bullpen Marketing to assist you in your next photo shoot and make sure to check out our photography portfolio to see some of our work with a camera.

Remember to subscribe to our podcast on iTunes to get these downloaded straight to your podcast library. If you have a question, or if you would like to submit a topic for discussion, email us at podcast@academicbranding.com.

Until next time!

Why do YOU need a marketing audit? Listen to our 10 minute podcast to find out!

An independent outside view of your school can help minimize expense and waste, significantly. Most often, a school is too close to the situation and simply can’t manage to see “the forest for the trees.” School marketing audits can help you reassess, refine and reallocate your school’s current marketing efforts and budget by trimming back and cutting out deadwood, while highlighting areas for new growth.

Listen here for some helpful tips and tricks if you’re thinking of tackling a school audit. Contact us today if you’d like Bullpen Marketing to assist you in conducting your next school audit.

And remember to subscribe to our podcast on iTunes to get these downloaded straight to your podcast library. If you have a question or would like to submit a topic for discussion email us as podcast@academicbranding.com.