Applied Public Relations
Cases in Stakeholder Management
Larry F. Lamb & Kathy Brittain McKee
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
This textbook provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. The cases included here illustrate both specific public relations campaigns and broader business.