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Improve Your Copywriting: Teach Yourself

Jonathan Gabay

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.

From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities
- ...and many more!

Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.

NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.

AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

TEST YOURSELF
Tests in the book and online to keep track of your progress.

EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting.

TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.

Improve Your Copywriting: Teach Yourself
View In iTunes
  • 8,49 €
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Language Arts & Disciplines
  • Published: 29 January 2010
  • Publisher: Hodder & Stoughton
  • Print Length: 336 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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