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Corporate Social Responsibility: The New Strategic Marketing Battleground

The New Strategic Marketing Battleground

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

Corporate Social Responsibility: The New Strategic Marketing Battleground
View in iTunes
  • Free
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: 27 November 2010
  • Publisher: Chris Maloney
  • Print Length: 13 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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