iPad Screenshots


The AF Brands app enables you to measure the Age-Friendliness of a brand.

It evaluates the effectiveness of a brand’s touchpoints against the multiple ways that ageing impairs our senses, body and mind. It can help ensure a consistent customer experience for all. Touchpoint metrics, comments, photos and sounds are captured and uploaded to the AF Web engine for you to analyse, review and output.

The app identifies where companies are failing to provide the best customer experience for all ages of customer.

The free version includes a basic set of questions covering communications, online, retail, product and support and enables the results to be reviewed, printed and incorporated into management reports.

The Free AF app:
• Enables the results to reviewed, printed and output to presentations
• Provides a unique tool to anticipate how physical ageing impacts your customer experience
• Includes explanatory videos to support all levels of users
The AF app upgrade packs Each upgrade pack includes questions to evaluate your organisation’s digital and
post-sales segments of the customer journey. Additional functionality enables you to conduct multiple audits and allow your colleagues to have access to the app and the AF web engine.

There are upgrades packs that enable you to evaluate your company’s products, communications and retail channel. Alternatively there is the Pro Pack that covers the entire customer journey. Each upgrade pack enables you to:
• Input comments against each question
• Use the iPad camera to capture reference photos and link them to each question
• Use the iPad microphone to record reference sounds and link them to each question

The AF Brands app is based on the research of Walker and Stroud the authors of Marketing to the Ageing Consumer - the leading marketing textbook on the results of ageing on the customer experience.

What’s New

Version 1.1

We make regular updates to improve performance and fix issues from user feedback.

This release includes :
- Improved stability and bug fixes
- Extension to the questions database
- Improvement in the analysis and presentation tools


Silver Group Pte Ltd
14.9 MB
Requires iOS 6.0 or later. Compatible with iPad.
English, German
Age Rating
Rated 12+ for the following:
Infrequent/Mild Medical/Treatment Information
© Copyright - Age Friendly


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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