Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Louis Grenier | Marketing & Branding

Introducing Building from the Ground Up: NNG Capital Fund from The Unshakeables.
Follow the show: The Unshakeables
The 2008 Global Financial Crisis was hard for almost everyone. Fuquan Bilal remembers it like it was yesterday. A real estate investor, among other things, he came home to the news of the crash and the sharp realization that he lost $2 million overnight. That could have been the end with advisors telling him to file for bankruptcy. 

 

Join Ben and Tanya as they chat with Fuquan about how he fought to keep his companies afloat. Discover how he brought his business back from the dead, ignoring common sense, for his own gut instincts, his investments to diversify his income, and back into better communities for all. These are The Unshakeables.   

 

The Unshakeables is brought to you by Chase for Business and Ruby Studio by iHeartMedia
See omnystudio.com/listener for privacy information.
DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.
It sounds a bit cliché, doesn't it?
That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. 

***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.
Some key takeaways:
 Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame. Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘

 Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:
The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobsHow Paul made the leap from a successful corporate career to pursue what made him feel truly aliveThe unexpected truth about the relationship between money and the willingness to take risks in career and lifePaul's candid perspective on the challenges and rewards of trying to get paid for doing what you loveThe key realization Paul had about what makes work feel genuinely fulfilling and meaningfulIf you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life.
(00:00) - Intro
(01:58) - What's Paul's core idea behind the Pathless Path
(05:34) - The process behind the interviews
(10:33) - Is money important to change career path
(14:55) - How doing what you like can push your career
(18:24) - Discovering what makes you feel alive
(27:14) - The unconventional launch of The Pathless Path
(31:36) - The importance of genuine connection with people
(39:16) - What are your yearnings?
(45:02) - Is the traditional script being overwrote
(51:11) - Summary
(52:48) - Top 3 resources

***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘

 In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs.
(00:00) - Intro
(02:04) - Reasons why you shouldn't start a community (yet)
(09:22) - Andy's perspective on what's a community
(10:52) - Tailoring your community to your personality and strengths
(19:57) - Tips that will ignite your community
(34:19) - The insider's guide to community management
(38:06) - The power of hot seats
(40:54) - Costly mistakes to avoid when building your community
(44:11) - Attracting your ideal founding members
(49:39) - Outro

***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘