14 episodes

Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast.

I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your USP quickly telegraphs this reason and reminds your prospect over and over and over again.

Michael Senoff, Founder and CEP http://www.hardtofindseminars.com.

Hardtofindseminars.com USP (Unique Selling Proposition) University Michael Senoff at www.hardtofindseminars.com

    • Careers

Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast.

I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your USP quickly telegraphs this reason and reminds your prospect over and over and over again.

Michael Senoff, Founder and CEP http://www.hardtofindseminars.com.

    HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two

    HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two

    Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily.

    This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    • 28 min
    HMA Opportunity Analysis Training With Raphael Small Moving Business Part One

    HMA Opportunity Analysis Training With Raphael Small Moving Business Part One

    Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily.

    This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    • 34 min
    HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two

    HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two

    The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why.

    This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    • 25 min
    HMA Opportunity Analysis Training With Barcus Accounting Practice Part One

    HMA Opportunity Analysis Training With Barcus Accounting Practice Part One

    The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why.

    This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    • 25 min
    HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two

    HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two

    Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect.

    This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    • 29 min
    HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One

    HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One

    Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect.

    This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    • 31 min