By Joseph Jaffe
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Jaffe Juice is industry thought leader and author of ?Life after the 30-second spot?, Joseph Jaffe?s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
||Z.E.R.O. Interview on For Immediate Release||Those of you who don't subscribe to Shel Holtz and Neville Hobson's For Immediate Release are probably still blissfully living underneat the rock of ages where 4-color bleeds, mechanicals and 30-second spots reign supreme. For the rest of you, you...||12 12 13||Free||View In iTunes|
||Jaffe Juice #171 - Chatting with Youtility author Jay Baer||I recently sat down with fellow Wiley author, Jay Baer, who co-authored The Now Revolution with Amber Naslund. He's now gone solo and written a book called Youtility. In Life after the 30-second spot, I wrote about R.U.E. - Relevance,...||19 8 13||Free||View In iTunes|
||Evol8tion Acquires Beancast (and Bob)||I'm thrilled to announce that as of July 1st, we have two new additions to the growing Evol8tion family: The BeanCast and its host, Bob Knorpp. The BeanCast is "The Best Marketing Podcast Anywhere" (I know this because it says...||19 7 13||Free||View In iTunes|
||Jaffe Juice #170 - The Evolution of Online Video with Jaffe and Joel||Mitch and I sit down for our monthly debate and this one is a great discussion on the evolution of online video - Vine, Instagram Video and more. Some really great concepts introduced like "Authentic Place" vs "Authentic Voice" and...||9 7 13||Free||View In iTunes|
||Jaffe Juice #169 - New Business Networking with Dave Delaney||I recently sat down with old friend and social media veteran, Dave Delaney, and now author of New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Here is our conversation on how to ahead...||9 7 13||Free||View In iTunes|
||Jaffe Juice #168 - Attack of the Customers with author, Paul Gillin||It's like Attack of the Killer Tomatoes, but much scarier, especially if you don't know what you're doing with respect to dealing with "backlashing" customer. Fortunately for you, author Paul Gillin, who - along with Greg Gianforte - wrote "Attack...||29 5 13||Free||View In iTunes|
||Jaffe Juice #167 - Jaffe & Joel tackle Rise of Machines vs Scaling Humanity||In this episode of our monthly debates, Mitch and I tackled the "Rise of Machines" i.e. automation of marketing & advertising versus "How do you Scale Humanity?" with respect to investing in talent and "humans" to serve "other humans." It's...||13 5 13||Free||View In iTunes|
||Two Jaffe Juice Podcasts with Mitch Joel and John Wall||Daily Double Dose of Jaffe Juice podcast (especially for those asking where they've been) The first is one of the semi-regular podcast debates with Mitch Joel. This one is on "The New Creativity". Click here to download/listen. Join the Conversation...||22 1 13||Free||View In iTunes|
||Jaffe Juice #164 - Jaffe and Joel debate the death of Marketing||Mitch Joel, author of Six Pixels of Separation and the upcoming smash hit, Ctr Alt Delete, and I sat down for our regular "debate" to discuss an article on the Death of Marketing that was written for Harvard Business Review....||5 9 12||Free||View In iTunes|