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Seek Magic

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iTunes Review

Back when he was still the frontman of a shape-shifting Philly band called Hail Social, Dayve Hawk used to talk about how much he loved Boards of Canada and how he couldn’t help but build similar sepia-toned beats on the side. A couple of bedroom-borne aliases later (Memory Cassette, Weird Tapes), Hawk emerged from the ether with his first proper solo album, Memory Tapes’ Seek Magic. The universally acclaimed album has already gotten more attention than Hawk’s last group for a reason, and it’s got nothing to do with the blog-bred, New York Times-endorsed “glo-fi” genre he’s supposedly a kingpin of. If Memory Tapes has anything in common with his contemporaries Washed Out and Toro Y Moi, it’s the overwhelming sense of nostalgia in his synth-guided songs. Other than that, Hawk’s groove-locked tracks are the closest these kids have come to crafting actual club tunes, from the dewy dance loops and killer chorus-line climax of “Bicycle” to the slick sci-fi hooks of “Graphics” and “Stop Talking” — songs that can keep the party going for a good six or seven minutes at a time. It’s a party where Hawk’s gonna cry if he wants to, but it’s a party nonetheless...

Customer Reviews

a fantastic surprise

hands down this record is easily one of the best of '09. dense melodies and layered hooks shine throughout. get on this now and enjoy the ride!

For those seeking magic, look no further

This album combines dreamy synths and vocals with some surprisingly immediate beats, and they come together in ways that are nothing if not atmospheric. Fans of Memory Cassette should definitely check this out, as should anyone who is willing to get whisked away in an album that is equal parts engaging, refreshing, and gorgeous.


Can't believe it took me 4 months to find this and i'm so happy I did. Blown away by this music. Really rich layers and great beats and vocals! Just love it!


Born: 2009

Genre: Alternative

Years Active: '00s, '10s

Formerly of the band Hail Social, Davye Hawke makes wistful electronic pop as Memory Tapes. After his previous band ended, Hawke began composing two different types of music under two different names: borrowing the title of a Hawkwind bootleg, he issued dance-oriented instrumentals under the Weird Tapes moniker, and atmospheric pieces with vocals as Memory Cassette. He released music from both projects for free, including Memory Cassette's 2008 The Hiss We Missed EP. After signing to the Acephale...
Full Bio
Seek Magic, Memory Tapes
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Customer Ratings