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Album Review

Iamamiwhoami's very name suggests that the project involves continual change and self-discovery, so it's only natural that Jonna Lee and Claes Björklund offer a different twist on their expansive electropop with Blue. Just as Kin was a more cohesive and accessible collection than Bounty, the pair's third collaboration is more streamlined, with an even more pronounced contrast between light and dark. Lee and Björklund touch on the spookier, more mystical side of their music with the standouts "Hunting for Pearls" and "Shadowshow," but most of Blue evokes a cloudless day at the beach. The album's sound is decidedly aquatic, with synths that ripple like water, sparkle like ice, and ebb and flow like tides on the dreamy ballad "Fountain" and "Tap Your Glass," where steel drum-like tones complete its sunny feel. It's a remarkable change from the murky, witchy sounds of Bounty, but this cleaner aesthetic suits iamamiwhoami just as well. Lee and Björklund commit completely to the rapturous sense of wonder that unites songs as disparate as the prickly "Thin" and the meditative euphoria of "Vista," yet the duo also brings subtle depth to this approach. Blue's most kinetic moments are often the most immediately engaging, whether it's the bright melody of "Chasing Kites" or "Ripple," which sends the album into its home stretch with an irresistible beat. Even these tracks share Blue's soothing cast, which may be most striking on poignant songs like "The Last Dancer" and "Blue Blue." In its own way, this album might be Lee and Björklund's most balanced and unified work yet; it's certainly a confident journey into uncharted waters for the duo.

Customer Reviews

Track by Track Review

The opening track off the album does so much justice. The production is powering and the vocals cause so many emotions. Fountain is one of my favorite songs off the album mainly because it kicked this era off and I love the lyrics. This song came out months ago and it seems like I'm still learning more and more about it as I continue to listen.

Hunting For Pearls
Hunting For Pearls is honestly my favorite song of all time. The first time I heard it I felt something special. The lyrics, the video, and just everything about the song are so perfect. In some weird way I connect with it, and it just knows how to improve my day.

Vista get's a lot of hate for no reason. I actually think it's amazing. When those beats kick in I get sucked right into the song. It's fun to sing along with. I personally like Vista because I can imagine myself singing it at the top of a mountain belting my heart out. It's very powerful.

Tap Your Glass
I remember waking up at 5:30 one morning to see that this song was released on YouTube and I was surprised at how it sounded. It was different than what I expected, but in a good way. It takes a little while to kick in, but it is very catchy and I love its high energy.

Blue Blue
Just like Hunting For Pearls, Blue Blue is one of my favorite songs. If I were to have a soundtrack of my life, Blue Blue would be on it. It's such an emotional song and I really feel those lyrics. The chorus for Blue Blue is one of the best on the album. It's a song that really makes you think. I appreciate it very much.

When Thin came out I was expecting a really catchy song sort of like Vista but when it came out I was shocked. It reminds me of something off of iamamiwhoami's last album "kin". It's a pretty great song but I think because it isn't what I expected I can't get really into it. It's a song I'll listen to only when I'm in the mood. The production is amazing.

Chasing Kites
Epic. That's all I have to say for Chasing Kites. Similar to Blue Blue, it's very powerful and that chorus is insane. I love the lyrics and when that instrumental really kicks in, you know you're listening to amazing music. One of my favorites off Blue.

Ripple is a pretty good song. Like Thin, it isn't what I expected. Ripple is probably the weakest song on Blue but don't get me wrong, I love it. The production is probably the best part of the song while her vocals are sort of messy. I'm sure I will get used to the song and the videos always influence my opinion so I’m sure this song will grow on me.

The Last Dancer
When I saw the name "The Last Dancer" I thought it was going to be a slow yet powerful song. In a way, it kind of is. The production is more massive than I thought it would be. I can just feel the emotions from the song, and I really connected with it on first listen.

This song went above and beyond my expectations. The only thing I was disappointed in was the fact that it didn't end with the chorus. Even though it's 5 minutes long I wish it were a bit longer.

Overall, this is one of the best albums I have ever heard. If you like quality music that is full of depth, purchase this album. Can’t wait for the next one :D

Consistently brilliant

They've gone from strength to strength, and this phase of their career is proving to be the pinnacle. Never less than brilliant!

Never fails!

With every second that passes during an iamamiwhoami track the goosebumps just continue to increase. Thank you for consistently putting out amazing music. You are a rare icy blue gem that I wish I had all to myself. Please never break up or never stop producing new music and videos!


Formed: 2009 in Stockholm, Sweden

Genre: Electronic

Years Active: '00s, '10s

The multimedia electronic music project iamamiwhoami emerged in 2009, piquing the interest of the Internet with a series of viral videos that introduced the artist's music while obscuring the female singer's identity. In December 2009, the project's first two videos were sent to music journalists and blogs via an anonymous e-mail address, with more clues and clips appearing on outlets such as MTV and the project's own YouTube channel. Guesses about the mysterious artist's identity included Björk,...
Full Bio

Top Albums and Songs by iamamiwhoami

BLUE, iamamiwhoami
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