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When I Was Born for the 7Th Time

Cornershop

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Album Review

When I Was Born for the 7th Time is a remarkable leap forward for Cornershop, the place where the group blends all of their diverse influences into a seamless whole. Cornershop uses Indian music as a foundation, finding its droning repetition similar to the trancier elements of electronica, the cut-and-paste collages of hip-hop, and the skeletal melodicism of indie pop. Tying all of these strands together, the band creates a multicultural music that is utterly modern; it is conscious of its heritage, but instead of being enslaved to tradition, it pushes into the future and finds a common ground between different cultures and musics. Like Woman's Gotta Have It, large portions of When I Was Born for the 7th Time are devoted to hypnotic instrumentals, but the music here is funkier and fully realized. Cornershop hits an appealing compromise between detailed arrangements and lo-fi technology. There may be cheap keyboards and drum machines scattered throughout the album, but they are used as sonic texturing, similar to the turntables, synthesizers, samplers, sitars, and guitars that drive the instrumentals punctuating the full-fledged songs. When it chooses, Cornershop can write hooky, immediate pop songs — "Sleep on the Left Side" and "Brimful of Asha" are wonderful pop singles, and "Good to Be on the Road Back Home" is an impressive, country-tinged tale — but what makes When I Was Born for the 7th Time such a rich, intoxicating listen is that it balances these melodic tendencies with deceptively complex arrangements, chants, drones, electronic instrumentals, and funky rhythms, resulting in an album that becomes better with each listen.

Customer Reviews

a classic

cornershop successfully combines funk, hip-hop, pop, rock, and indian music into one of the best and most underrated albums of the 90s. check it out

Don't Pass This By...

A little inconsistent for me from start to finish, but 23 years later it's still fresh. An excellent listen.

Love it

loved it as a kid. Still goes hard.

Biography

Formed: 1992 in London, England

Genre: Alternative

Years Active: '90s, '00s, '10s

It may have taken Cornershop a few years to perfect their innovative hybrid of Indian music, British indie rock, and contemporary dance, but with the release of a third full-length album, When I Was Born for the 7th Time, the group's multicultural fusions made it an instant critics' darling. Taking their name from a common stereotype of Indians in England — that they all own small, corner grocery shops — Cornershop were formed by singer/songwriter, guitarist, and dholki player Tjinder...
Full Bio
When I Was Born for the 7Th Time, Cornershop
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Customer Ratings

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