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Electra Heart

Marina and The Diamonds

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iTunes Editors’ Notes

The opening track on Electra Heart—the second full-length by Welsh singer Marina Diamandis and her band—kicks things off with a well-placed pointy-toed boot. It's a tune so sticky and hooky that the word "assault" seems appropriate. Recalling the first wave of female singers who put sharp edges on danceable, pop-rooted music—like Lene Lovich and Kate Bush—Diamandis sinks her canines into the frothy "Bubblegum Bitch" as both an opening salvo and a warning. Where 2010's Family Jewels had a more narrow appeal, peppered with art-rock and new wave flavors, Electra Heart is more mainstream, featuring people who've also collaborated with Katy Perry, Madonna, and Lana Del Rey. But the record is tempered with biting, brash wordplay and unique arrangements that are probably a bit outside the grasp of mainstream U.S. audiences. Sexual politics play a large role thematically, and Diamandis' voice is among the most interesting in the genre right now. "I want blood, guts, and angelcake/I'm gonna puke it anyway," she trills in a semi-operatic moment. Cheekiness meshes well with her cabaret heart.

Customer Reviews

FINALLY.

I'm crying, it's such a magnificent album.

ELECTRA <3

Best songs are PRIMADONNA, BUBBLEGUM B****, POWER + CONTROL, HOMEWRECKER, and THE STATE OF DREAMING.

Runner-ups…. RADIOACTIVE, LIES, TEEN IDLE, and HOW TO BE A HEARTBREAKER (fun!).

A new direction, a great sound.

Electra Heart's sound is so far from that of The Family Jewels, you might go into shock. I, however, love Marina's new sound, new look, and growing popularity. Her lyrics are still beautiful, haunting, and ironic, and her voice still shines, even above the electro backtracks. If you're a new Diamond, I'd suggest checking out Teen Idle, How to Be a Heartbreaker, and Starring Role- easily the best three tracks on the album.
Keep doing you, Marina!
-Your #1 Diamond

Biography

Formed: 2005 in London, England

Genre: Alternative

Years Active: '00s, '10s

Marina and the Diamonds, really just Marina Diamandis, was born in 1986 to Welsh and Greek parents, although she has often claimed to be from Ancient Greece. After dropping out of four different music courses at four different universities, she decided to make her own way in music, and began writing left-field pop songs. Early on, she claimed that her inspirations were Britney Spears and Gwen Stefani — who she often covered at live gigs — but her songs have a soulful edge pointing to...
Full Bio