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Dear Eloise / King Midas In Reverse

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iTunes Review

After sticking a foot in the psych-pop pool with their previous album, Evolution, The Hollies leapt in wholeheartedly on this record, which was titled Butterfly in the U.K. and named for its two hit singles—"Dear Eloise" and "King Midas in Reverse"—in the States. The former tune bears a childlike, carnival-esque quality, while the latter is a sharp-toothed takedown of a toxic character. "Maker" features mind-expanding lyrics and an ethereal, sitar-fueled production. "Try It" boasts spacy sound effects, backward tapes, and invitations to take a senses-shattering journey that one can only assume is lysergic in nature. But no matter how far out The Hollies venture, they intersperse their heady expeditions with sunny pop tunes like the summery, good-time track "Wish You a Wish" and the peppy "Postcard." So even if fans don't want to ride a magical beast like "Pegasus (The Flying Horse)," there are still plenty of rich harmonies and ear-catching hooks to hang one's hat on.

Customer Reviews


Why am i the first to writee about this album!!!!! the hollies are amazing!


Formed: 1962 in Manchester, England

Genre: Rock

Years Active: '60s, '70s, '80s, '90s, '00s, '10s

When the Hollies -- one of the best and most commercially successful pop/rock acts of the British Invasion -- began recording in 1963, they relied heavily upon the R&B/early rock & roll covers that provided the staple diet for countless British bands of the time. They quickly developed a more distinctive style featuring three-part harmonies (heavily influenced by the Everly Brothers), ringing guitars, and hook-happy material, penned by both outside writers (especially future 10cc member Graham Gouldman)...
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