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First Serve

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iTunes Review

Back in 1989, the Long Island trio De La Soul changed the game with its classic Prince Paul–produced debut, 3 Feet High and Rising. In the 20+ years since, it's released a ton of great music and maintained its legendary status. On First Serve, Dave and Pos make a welcome return to the microphones for a concept album set to whimsical, multi-genre throwback beats courtesy of the French production team 2 & 4 (Chokolate and Kahlid). Adapting the alter egos of aspiring emcees Jacob Barrow and Deen Whitter, they give us a musical story of two young rappers and their eventful journey from the basement to the charts. They bring us a dozen dope tracks full of storytelling verses and unpredictable yet consistently funky beatwork, interspersed with several quality skits. Standouts joints include "Small Disasters," "We Made It," "Clash Symphony," and the rollicking blues-rock jam "The Book of Life."

Customer Reviews

Nice to hear them outside of the usual De La production

They seem to be right at home with the different kind of production. It shows that they are willing to step out of the de la circle for a minute and cover new grounds. I can definately dig it!

How concept albums should be made...

I find this album to be smart in the structure/story telling and daring in the delivery/execution. Deen & Pop did their thing and I was happy to PAY for this music. It's so much better than most of the bubble-gum rap that's polluting the airwaves. De La to the fullest...

Welome Back!

Super up-beat, funky, fun, and cool lyrics. I'll be driving and bobbin' my head to this one for a long time. Love me some DE LA!


Formed: Paris, France

Genre: Hip-Hop/Rap

Years Active: '10s

Somewhere between a band and a concept, First Serve features two-thirds of the legendary hip-hop crew De La Soul -- Plug 1 (Dave) and Plug 2 (Posdnous) -- along with two French producers, Chokolate and Khalid. The project was born at a chance meeting after a De La Soul gig in Paris. A concept album concerning a fictional, rising hip-hop act was discussed, then Pos and Dave assumed new alter egos -- Deen and Jacob -- while Chokolate and Khalid began working on beats. The Play It Again Sam label...
Full Bio
First Serve, First Serve
View in iTunes
  • $9.99
  • Genres: Hip-Hop/Rap, Music
  • Released: Apr 02, 2012
  • Parental Advisory

Customer Ratings