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Rolled Gold

The Action

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iTunes Review

Just as the Small Faces had branched out from the creatively restricting mod sound with their celebrated concept album Odgen’s Nut Gone Flake, 1967 found The Action on the same page. But the tunes that comprise Rolled Gold were shelved and cloistered from the world until their unearthing in 2002. The Action recorded these sketches for Beatles’ manager George Martin before disbanding, so he probably wasn’t too keen on spending money to release demos by a defunct group that also never had a radio hit. But over three decades later, these powerful songs have aged with enough style and grace for Rolled Gold to be considered a lost classic. Mixing heated passion with the blossoming wisdom of young manhood, Reggie King sings with a naturally confident swagger and inquisitive honesty in “Something To Say.” The anthemic “Brain” flirts with psychedelic guitars under a commanding melody where King begs to not be forgotten. “Icarus” strengthens the wings of the mythological namesake with progressive freakbeat brilliance.

Customer Reviews

Brained

Despite the fact that this is not an actual finished studio LP but rather a collection of rough mixes and songs in demo form from 1966-1967 this stands as the last mark of The Action before lead singer Reg King left and the band morphed into Mighty Baby(dubbed by some as "The Grateful Dead of England" for their long meandering jams). The band's soulful/r&b sound was long gone by this point but the West Coast American harmony pop (ala The Association) of their final single "Shadows & Reflections" is still evident with an emerging dash of psychedelia rounding it off. Though production wise it's no "Revolver" or "Piper At The Gates Of Dawn" it's equally as brilliant.

Biography

Formed: 1965 in London, England

Genre: Alternative

Years Active: '60s

After the Beatles, the Action were the most impressive band signed to EMI by George Martin during the mid-'60s. That they never managed to chart a single in the space of two years with the label, even as lesser bands sold tens of thousands of records with seemingly...
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Rolled Gold, The Action
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