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Don't Quit Your Day Job

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Editors’ Notes

“Don’t Forget ’Em,” Consequence reminds himself of the community he left when joining the rap game as a protégé of, first, A Tribe Called Quest and more recently Kanye West. But Don’t Quit Your Day Job, his first official solo album, is framed by details of bad bosses and unfulfilling work as vivid as Ghostface’s coke-life stores. Even without the retail gig, he’s got plenty under his skin: an untrustworthy family member (“Uncle Rahiem”), a chick with a bad perm with whom he left it on bad terms (the loquacious-and-then-some Kanye duet “The Good, the Bad, the Ugly”) and various non-believers in his hip-hop dream (“Night Night”). In between tension-filled episodes, he also manages a knockoff of Marvin Gaye’s “You Sure Love to Ball” for “Pretty Little Sexy Mama.” Day Job nicely walks the line between commercial rap and the underground scene without losing its own sense of cool.

Customer Reviews

Nice, but I liked him better when he was Kanye West.

No, Consequence is NOT a pseudonym used by Kanye West. But listening to this album, you wouldn't know it. Don't underestimate Consequence ... he is an established artist with history dating back to the A Tribe Called Quest days. But sadly, this album doesn't come off as coming from such a credible artist. It's a great album (thus the 4 stars,) but it follows Kanye's formula for success: original beats (that are heavy on melody,) meaningful lyrics, and a style that takes words and over-pronunciates them in order to make them rhyme or fit the mood. I'm not knocking this style ... I LOVE IT, and it's worked for Kanye. But that's precisely my only disappointment ... I don't like comparing Consequence to Kanye, but listening to this album, it's impossible not to. (Remember when SHYNE dropped his first album and everyone kept comparing him to Biggie? Same feeling.) Kanye produces on this album, and John Legend appears too, so you KNOW there is some real substance here. And I'll always applaud any hip-hop album that doesn't drench me in ignorance and regressive, overly-synthesized, over-the-top gangsta sheot. Don't be afraid ... buy this album ... besides, it's only $7.99! We'll just have to wait for his next album to see if we get a feel for the real Consequence, and settle for this Kanye-inspired gem instead.

What were they thinkin' with that single??!?

I'm gonna be real, they almost had me convinced. Like Cons said in the latest XXL with Wayne on the cover, the A&R's were saying that labelmate Fonzworth Bentley was hotter in the streets. They were right. His Atown Streets song is much doper than "Callin' Me". The problem is in the marketing. First, the Cleaners mixtape makes Quence look like he can't rap because more care was put into the songs where there were more features, and less care put into the songs that were just him. Then, the single "grammy family" was dope, but again, it was as much Ye and Legend on the song and fonzworth dancing in the vid. Quence was an afterthought. On this album, "Don't Quit Your Dayjob" I have to say the marketing was off again. First, the distro was acting up, so it was pushed back and now Grammy Family is a distant memory: an "oh yeah" moment on the album. But then, they make "Callin' Me" the single! Why??!? It's the only song on the album I don't like for a myriad of reasons! I know they were going for that old school feel with that famous drumloop, but it just sounded "dated". The hook was not thought through enough, and quence didn't really bring that heat lyrically. All of these things are not concerns on the other songs; all of which are dope. I'm now a believer: Cons is the truth for real. I have been wrong all these years. Sans track 9, this is a 5 star album. There isn't a button for 4.5, so...

Don't Quit Your Day Job-Consequence

First rapper of off G.O.O.D. Music to release his debut, Consequence brings us a Kanye like album. Job Song: Feel good production that gets a little tiresome, decent intro. 3/5 Don't Forget Em: Kanye's production is excellent with a nice flute line as Consequence fits well. Really touching track. 4.5/5 Uptown: Decent beat, it was just mediocre. Typical banger. 3/5 The Good, The Bad, The Ugly: Nice beat by Ye, as Cons shines on this one, especially the hook. 4/5 Night Night: Cons tries to go hard here and it doesn't do too well, weak beat. 2.5/5 Pretty Little Sexy Mama: Decent love track. 3/5 Feel This Way: John Legend has a great hook that is helpful over this smooth grooving production. 4/5 Callin Me: Production goes for old school feel but doesn't quite work as at times he isn't understandable and the hook was weak. Bad single choice. 3.5/5 Disperse: Labelmates GLC and Really Doe join for another average beat and track. 3/5 Uncle Rahiem: Decent beat, Cons has a decent hook it just isn't special. 3/5 Grammy Family: Quite old having been on DJ Khaled's Listennn...The Album, great track but just too old to be here. 5/5 Who Knew My Luck Would Change: Keezo Kane's soulful production is classy and smooth and Cons reflects on his past and journey to this solo disc. 5/5 Blowin My Phone (Callin Me Pt. 2): Different production that was decent, worse than the upbeat original. 3/5 Consequence's debut is a little behind what you would expect. It was similar to Kanye but the productions weren't as lively and Cons flow gets at times boring. "Don't Forget Em", "Feel This Way", "The Good, The Bad, The Ugly" and "Who Knew My Luck Would Change" are all good tracks that have that Kanye touch to it. "Uptown" and "Night Night" try to be bangers but are just average and Cons seems out of place. Lead single "Callin Me" was upbeat and had a nice old school feel but the track just doesn't come out the way it should and isn't single material. The rest of the tracks were laid back, mediocre but nothing great. Rating 7 out of 10


Born: 1977 in Queens, New York, NY

Genre: Hip-Hop/Rap

Years Active: '90s, '00s, '10s

Introduced to hip-hop audiences in 1996 with his appearance on A Tribe Called Quest's album Beats, Rhymes and Life (a opportunity in part made possible by the fact that Q-Tip was his cousin), rapper Consequence was forced to move from label to label after Tribe's breakup in 1998, even recording a full-length album for Elektra that was later shelved. However, he managed to keep his name out in public by issuing multiple mixtapes, including 2004's Take 'Em to the Cleaners, which was hosted by Kanye...
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Don't Quit Your Day Job, Consequence
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