17 Songs, 56 Minutes

EDITORS’ NOTES

Prior to this 17-track compilation, the New York-based multimedia collective/label 88rising made their name as one of the foremost champions of Asian youth street culture. In no small part responsible for the viral successes of South Korean rapper Keith Ape’s “It G Ma” and Indonesian rapper Rich Brian’s “Dat Stick,” the brand's tastemaking website became recognized as both a well-connected hip-hop curator and an incubator of bleeding-edge Asian talent. The crew’s first group album pairs artists from 88rising’s increasingly diverse roster with similarly buzzing American talents (BlocBoy JB, 03 Greedo, Yung Bans), reaffirming founder Sean Miyashiro’s vision for carving out a bigger and more noticeable space for Asian artists worldwide. The energetic rap flows of China’s Higher Brothers sit next to Japanese social media star Joji’s alt-R&B, Rich Brian’s signature baritone, and Indonesian singer NIKI’s relatable girl power. “To build a culture, you have to have the right peers in place,” L.A.-based singer AUGUST 08 said of the label’s collaborative spirit to Beats 1. “And 88rising are the people creating those platforms for those kids.”

EDITORS’ NOTES

Prior to this 17-track compilation, the New York-based multimedia collective/label 88rising made their name as one of the foremost champions of Asian youth street culture. In no small part responsible for the viral successes of South Korean rapper Keith Ape’s “It G Ma” and Indonesian rapper Rich Brian’s “Dat Stick,” the brand's tastemaking website became recognized as both a well-connected hip-hop curator and an incubator of bleeding-edge Asian talent. The crew’s first group album pairs artists from 88rising’s increasingly diverse roster with similarly buzzing American talents (BlocBoy JB, 03 Greedo, Yung Bans), reaffirming founder Sean Miyashiro’s vision for carving out a bigger and more noticeable space for Asian artists worldwide. The energetic rap flows of China’s Higher Brothers sit next to Japanese social media star Joji’s alt-R&B, Rich Brian’s signature baritone, and Indonesian singer NIKI’s relatable girl power. “To build a culture, you have to have the right peers in place,” L.A.-based singer AUGUST 08 said of the label’s collaborative spirit to Beats 1. “And 88rising are the people creating those platforms for those kids.”

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About 88rising

An international media collective and record label focusing on Asian talents, 88rising was founded in 2015 by Sean Miyashiro and fosters Asian artists like Indonesian rapper Rich Brian (fka Rich Chigga), Korean rapper Keith Ape, mainland Chinese rap foursome Higher Brothers, and more. Initially known as CXSHXNLY, the collective's initial signees were Filipino-American singer/dancer Brian Puspos, Korean-American rapper Jonathan Park (fka Dumbfoundead), and Josh Pan. After Pan discovered Keith Ape's "It G Ma," Miyashiro recruited A$AP Ferg, Waka Flocka Flame, and Dumbfoundead for a remix, which later went viral. Rebranding as 88rising in 2016, they drafted other viral acts to the team, including Rich Brian, who found early success with his viral single "Dat $tick"; Joji, the artistic outlet for one-time Internet jokester George Miller, aka Pink Guy; and the Mandarin-speaking trap quartet Higher Brothers from Chengdu, China. 88rising later enlisted Indonesian singer NIKI, Japanese singer Rina Sawayama, Japanese-American hip-hop producer Sen Morimoto, and Los Angeles-bred R&B singer August 08. 88rising spent 2018 touring the world, focusing on Asian markets and a U.S. trek. To coincide with the journey, they released a debut single as 88rising, "Midsummer Madness," which racked up millions of streams. ~ Neil Z. Yeung

ORIGIN
New York, NY
FORMED
2015

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