12 Songs, 38 Minutes

EDITORS’ NOTES

Brooklyn’s Jay Critch has been heralded as the sound of contemporary New York rap since at least his 2016 alignment with Rich the Kid. Critch would utilize the Atlanta rapper’s 2017 Rich Forever 3 label compilation as a coming-out party of sorts, but Hood Favorite, the MC’s debut full-length mixtape, is Critch fully spreading his wings. As an artist, he exists at the nexus of traditional NYC lyricism and the often Auto-Tuned R&B line-toeing necessary to chart in this era. The MC splits the difference on songs like “Brown Hair,” produced by frequent collaborator and fellow Brooklyn native Laron, who has several tracks on the project. Elsewhere, Critch is out-and-out barring up for “Smutty (Intro)” and then waving a flag alongside French Montana and Fabolous on “Try It,” another modernist New York rap anthem in the vein of previous Harry Fraud collaboration “Thousand Ways.”

EDITORS’ NOTES

Brooklyn’s Jay Critch has been heralded as the sound of contemporary New York rap since at least his 2016 alignment with Rich the Kid. Critch would utilize the Atlanta rapper’s 2017 Rich Forever 3 label compilation as a coming-out party of sorts, but Hood Favorite, the MC’s debut full-length mixtape, is Critch fully spreading his wings. As an artist, he exists at the nexus of traditional NYC lyricism and the often Auto-Tuned R&B line-toeing necessary to chart in this era. The MC splits the difference on songs like “Brown Hair,” produced by frequent collaborator and fellow Brooklyn native Laron, who has several tracks on the project. Elsewhere, Critch is out-and-out barring up for “Smutty (Intro)” and then waving a flag alongside French Montana and Fabolous on “Try It,” another modernist New York rap anthem in the vein of previous Harry Fraud collaboration “Thousand Ways.”

TITLE TIME

About Jay Critch

Rapper Jay Critch was born in the Clinton Hills neighborhood of Brooklyn, New York in 1997. Just barely out of his teens, Critch began posting his gritty, trap-inflected and sometimes lo-fi tracks online in 2016. His first major breakthrough was with a song called "Did It Again," which was released in early 2017 and featured cameo verses from Rich the Kid. The song went viral, with its accompanying video being viewed over a million times in the first week of its release. From there he continued issuing various singles and videos, as well as signing to Rich the Kid's label Rich Forever. ~ Fred Thomas

HOMETOWN
Brooklyn, NY
BORN
1997

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