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Effra Parade

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iTunes Review

British musicians have always had a knack for assimilating styles from elsewhere. Hailing from the South London neighborhood of Brixton, the twentysomethings in The Melodic (led by songwriter Huw Williams) grew up hearing sounds from their Caribbean and African immigrant neighbors and thought nothing of adding them into a pastoral vision of British (Empire) folk music. On one hand, you have male-female folk vocals that recall Belle and Sebastian, plus plenty of strumming acoustic guitars. But just beyond that is a fluid blend of lush kora textures, lonesome melodica-driven melodies, and snatches of a dozen other acoustic instruments. Along with the heartfelt sentiment of “Ode to Victor Jara,” the most folk part of this band is that nothing sounds plugged in. There's a warm yet meticulous feel to this debut, which was recorded in bedroom studios over the course of several years. Highlights include the bouncy “On My Way” and “Runaway,” as well a the dub-tinged “Watch the World Turn Blue”—but really, there are no bad choices.

Customer Reviews

Love it!

I’ve been listening to The Melodic for a while, and I love Effra Parade! Their style is unique and catchy, and I hope that they get the recognition they deserve! Definitely give them a listen!

Great sound

Great Sound




Formed: 2010 in Brixton, South London, England

Genre: Alternative

Years Active: '10s

The Melodic are a British folk-rock band whose eclectic embrace of a wealth of international sounds, as well as contemporary folk-rock and indie rock, has earned them critical acclaim and a growing fan following on both sides of the Atlantic. The Melodic was founded by principal songwriters Huw Williams and Rudi Schmidt, who grew up in the South London community of Brixton, where they both developed an interest in folk music. Williams grew up listening to his father's recordings of Simon & Garfunkel,...
Full Bio
Effra Parade, The Melodic
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Customer Ratings