Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To preview and buy music from Now's the Time by 4 PM (For Positive Music), download iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Now's the Time

Open iTunes to preview, buy, and download music.

Album Review

There are few words that can effectively describe the debut album of 4 PM. Soothing, wholesome, and harmonious are a few adjectives that come to mind, but they do little justice to the quality of this album. Sung with minimal musical accompaniment, Now's the Time focuses on the moving lyrics, presented through the vocal talent of the four singers. And this vocal talent is remarkable. Even those not fond of soul or R&B will enjoy this album.

Customer Reviews


Sukiyaki- Absolutely love this song. Brings back so many memories. Give this group a break, they had a few great songs. Somewhat of a "one-hit-wonder" group.

Just what we need!

This album is not for everyone, I know that. But what the industry needs is a group that can make hits without bad language or foul content. And the vocals are awesome. Just listen to the samples, they're good!

Now's the Time.

This group is FABULOUS! They actually sing, and in harmony! I would love to hear more from them. They really are Positive Music.I hope to find all they have done.


Genre: Hip-Hop/Rap

Years Active: '90s, '00s

In 1991 two American brothers Roberto Pena Jr. and Reney "Ray" Pena, along with friends Larry McFarland and Martiz Ware, formed an R&B group now known as 4PM (For Positive Music). The foursome, originally called IV Real, sang for local talent shows around the Baltimore, Maryland area before pursuing a recording contract in New York City with Next Plateau Records in 1994. A song from their debut album Now's the Time was listed number eight on Billboard's Hot 100 in February 1995. The same year the...
Full Bio
Now's the Time, 4 PM (For Positive Music)
View in iTunes

Customer Ratings