18 Songs

EDITORS’ NOTES

The two qualities that keep Rittz relevant are his blinding technical ability and his emotional honesty. Where the fast-rap theatrics of someone like Twista reflect the slickness of city life, Next to Nothing is proudly country. That’s not to say it’s conservative. “Turn Down,” “In My Zone,” and “Crown Royal” envelope the listener in sheets of glistening electronic sound, but Rittz’s down-to-earth persona keeps the record rooted in real-life struggle. Few rappers can unleash such complicated rhymes and remain relaxed. Even at its most intense, Next to Nothing makes for a strangely soothing and frequently hypnotic listening experience.

EDITORS’ NOTES

The two qualities that keep Rittz relevant are his blinding technical ability and his emotional honesty. Where the fast-rap theatrics of someone like Twista reflect the slickness of city life, Next to Nothing is proudly country. That’s not to say it’s conservative. “Turn Down,” “In My Zone,” and “Crown Royal” envelope the listener in sheets of glistening electronic sound, but Rittz’s down-to-earth persona keeps the record rooted in real-life struggle. Few rappers can unleash such complicated rhymes and remain relaxed. Even at its most intense, Next to Nothing makes for a strangely soothing and frequently hypnotic listening experience.

TITLE TIME
1:56
3:07
4:11
4:49
3:32
3:55
3:38
4:58
3:23
4:39
3:28
4:00
4:18
3:43
3:38
4:02
3:46
3:50

About Rittz

Hailing from north of the Atlanta, in the suburbs of Gwinnett County, Georgia, comes Southern rapper and Strange Music signee Jonathan McCollum, aka Rittz. With a quick, sharp tongue and dexterous rhymes, McCollum had a few close calls in the music industry, winning a battle contest on Hot 107.9, and nearly following in the career path of Eminem, but unfortunately, he was unable to lock down a record deal due to disputes in management and contract deals. Soured by the experience, and just on the verge of giving up rap entirely, Rittz was recruited by Yelawolf to guest on "Box Chevy" from the 2010 album Trunk Musik 0-60. More collaborations followed, and so did two mixtapes, 2011's White Jesus and 2012's White Jesus: Revival. Strange Music signed the rapper late that year, and released Rittz's studio debut, The Life and Times of Jonny Valiant, in 2013. His 2014 sophomore LP, Next to Nothing, featured a couple guest shots from Mike Posner, plus appearances by Yelawolf, Twista, and B.o.B.. Posner returned for the 2016 album Top of the Line, while veteran MCs like MJG, Devin the Dude, and E-40 filled the rest of the guest list. ~ Jason Lymangrover

  • ORIGIN
    Gwinnett County, GA
  • GENRE
    Pop

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