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How To Make Millions In Real Estate

Grey Does Matter

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Album Review

Press material for the latest rock band usually seeks to leave the reader with the impression that group X is the best thing since Elvis, the Beatles, the Sex Pistols, or whoever. The truth always comes, however, when the listener places the disc in the player and turns up the volume. Words like "lo-fi" and "power pop" decorate Grey Does Matter's press materials, but they only provide a partial clue to how catchy How to Make Millions in Real Estate is. The opener, "Sinking," and its follow-up, "Zero," are filled with enticing hooks, bitter lyrics, and walls of guitar. The sound is further ornamented with some bizarre synthesizer work and an intense layering of voices. Surprisingly, all of this beguiling noise seems to come from one man, Jason Crawford, who wrote, sang, and played everything on How to Make Millions in Real Estate. This is the type of infectious music that creates volume creep: the listener keeps turning it up until everyone in the house/apartment has to tune in or leave. If the program drops off a little over the course of 11 songs, that has less to do with quality than with just how good the early part of the album is. Crawford's album will not teach the listener anything about making money in real estate, but fans of power pop, lo-fi, and tuneful punk will want to check it out nonetheless. ~ Ronnie D. Lankford Jr., Rovi

Customer Reviews

Fresh, fun sound

Grey Does Matter infuses a personality hard to find in most electronica. The attitude of alternative music, a pop reminiscent of a bowl of Rice Krispies, and the interesting lyrics combine to make this one of the best albums I've heard in ages. Plus, see them live, and enjoy the guitar and bass lines being played on one self-made instrument. If that doesn't get the neurons firin', maybe you don't have as much grey matter in your noggin as you should.

Biography

Formed: 2004 in New York, NY

Genre: Pop

Years Active: '00s

Grey Does Matter is the brainchild of Jason Crawford, an indie pop prodigy whose work embraces the low-tech playfulness of circuit bending as well as the hooky classicism of Matthew Sweet and the Cars. Crawford was born in New York City's East Village and spent much of his teenage years with an electric guitar in his hand, sneaking into nightspots and working out songs on a four-track cassette recorder. Crawford's father was impressed enough with his son's songwriting gifts to suggest Jason apply...
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How To Make Millions In Real Estate, Grey Does Matter
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