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Sincerely, Severely

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iTunes Review

For lack of a more accurate term, Gainesville, Florida’s Morningbell have been described as “psychedelic.” Their music never settles in one place and all the quick change-ups leave listeners unable to nail down the group’s attack. Their fourth studio album, 2009’s Sincerely, Severely, is like spinning the radio dial and hearing what happens. “Hello, Dali” uses a mock falsetto to approximate Curtis Mayfield’s early-‘70s soul alongside a rallying group chant that might be heard outside a British football stadium. Singer Travis Atria shows no fear reaching for the highest note in his register and tracks such as “Soul Ma’am,” which strikes up the band with a few introductory garage-rock power chords before slinking into a modern day-retro soul groove, and “Dancing In the Jaws of a Lion,” which recalls the hippie jiggle of Rusted Root, allow him to play around. “Stay In the Garden” traces the Tom Waits of Swordfishtrombones and Bone Machine. All is done with authentic feeling and a sense of adventure.

Customer Reviews

Completly Original!!

I'm from Gainesville and I've seen Morning Bell live twice--they are truely amazing and original artists!! The songs are this album are phenominal and great to bob your head to. 5 star recommendation on these guys, trust me.

Portable pwnage

Great way to take the best show in Gainesville with you! Every track is great, with very eclectic music styles. Give them a listen!

old school sexy

so much soul. an album to listen to loudly, maybe while trying to seduce somebody.


Formed: Gainesville, FL

Genre: Rock

Years Active: '00s

Rock band Morningbell were formed in Gainesville, FL by Travis Atria (guitar/drums/vocals), his brother Eric Atria (bass), and his sister-in-law Stacie Thrushman (keyboards). They self-released their first two albums, Learning by Musical Montage and Forgetting to Wake Up locally, then sought national release for their third CD, the ambitious Through the Belly of the Sea (issued on Orange Records on June 5, 2007), which they billed as the first "Choose Your Own Adventure" album, accompanying it with...
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Sincerely, Severely, Morningbell
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Customer Ratings