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It's Alive

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iTunes Review

This female quartet from Seattle have concocted a perfect brew of Mazzy Star–meets–surf music on their full-length debut, It’s Alive. A few songs appeared earlier in 2013 on their Damp Face EP: “Sure as Spring,” a high-energy, haunting tune with reverb-marinated guitars imparting a melancholic air, and the ‘50s-style doo-wop track “Call Me in the Day.” Others, like the Duane Eddy–inflected “All the Time” and the warm, keyboard-driven “Morning High,” make their debut here, as do the cinematic “Big Big Blood” and the frothy-yet-chilling “Pink Slime.” Vintage keyboards lend La Luz a certain noir-ish intrigue, which makes beautiful bedfellows with their lilting vocals (all the members sing) and echoing, moody guitars. “You Can Never Know” has an oozing charm that feels like a slowed-down Cramps number, churning with feminine mystique. Instrumentals like “Sunstroke” and “Phantom Feelings” unfurl with an impressive bit of fret and key work. The best part about La Luz (their name means “the light”) is that these women are young and just getting started.

Customer Reviews

#17 album of the year for 2013

Debut album from Seattle's surf pop rock indie darlings. Sugary harmonies over classic surf guitar. See, the sun does shine in Seattle!


Saw them opening for the head and the heart last night at the paramount in seattle and they are truly amazing. I'm glad I was fortunate enough to stumble upon such a beautiful band! All the time is probably my favourite song of theirs but all of them are beautifully crafted, especially for such a young band....LUZERS FOREVER P;

la awesome

one of my favorite bands and great stage performance.


Formed: 2012 in Seattle, WA

Genre: Alternative

Years Active: '10s

Proving that depth and fun don't need to be mutually exclusive, La Luz are an all-female quartet who fuse the harmonies of doo wop and girl group pop with the splashy guitars of surf music, the low-budget keyboards of '60s garage rock, and the simple but snappy rhythms of first-era rock & roll with lyrics that speak from the heart and the soul. La Luz were formed in the summer of 2012 by guitarist and singer Shana Cleveland, who had previously recorded with the Curious Mystery and Shana Cleveland...
Full Bio
It's Alive, La Luz
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Customer Ratings