Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To preview and buy music from NOW + 4EVA by Architecture In Helsinki, download iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Open iTunes to preview, buy, and download music.

iTunes Review

Australian indie pop collective Architecture in Helsinki here follow the mainstream pop path they appeared to be shuffling down on 2011’s Moment Bends. It’s only natural that a band captivated by ‘80s-styled synths, drum machines, and vocal manipulation would eventually make recordings that eschew quirky ‘90s-style weirdness for accessible mainstream synth-pop. After all, the sounds they love were rarely used in alternative rock or underground pop circles; it's appropriate that the slimmed-down ensemble try their hand here at writing radio-friendly pop music. The joyous bounce of “In the Future” and the lightweight beats, sweetened vocals, and obvious chorus of “I Might Survive” scream of commercial aspirations. The electro-pop cover of Jackie DeShannon’s “When You Walk in the Room” is reminiscent of ‘80s pop star Tiffany working over ‘60s pop hits. The deliberate mindlessness of “Boom (4eva)” screams parody while being the real thing. Longtime fans who loved the excessive baroque pop from the days when 30 instruments could be jammed on a track may be disappointed, but fans of bright ‘80s-influenced modern pop are likely singing along to “U Tell Me” and “Born to Convince You.”

Customer Reviews

Preview thoughts

When I saw "pop" in the title I was worried but the pop exhibited from the previews of these songs is that of the late 90's and early 00's that I know and love. Keep up the fantastic work lads! Promise to never make modern american pop and you'll do great things! Stay Australian and Stay 90s!


This album was everything I hoped for and more!
I've been a huge fan of Architecture in Helsinki for years now and their albums have only gotten better with each new release! If you are looking for the same kind of catchy hook that you got from Contact High from the album Moment Bends, you will find it on the singless In the Future and Dream a Little Crazy. This album features their classic Synth-Pop sounds and vocal flavor of all the best AiH songs! If you are an avid fan like I am you will love this album!


Something happened to this band after places like this. A nosedive in quality. These lyrics are so contrived now and just generic. The sound is generic synth like what other bands are doing but not as good.


Formed: 2000 in Melbourne, Victoria, Australia

Genre: Alternative

Years Active: '00s, '10s

The Australian indie pop ensemble Architecture in Helsinki hail from Fitzroy, Melbourne, and have counted multi-instrumentalists Cameron Bird, James Cecil, Gus Franklin, Isobel Knowles, Jamie Mildren, Sam Perry, Tara Shackell, and Kellie Sutherland among their ranks. The band's musical arsenal is even bigger than its roster, featuring instruments as diverse as analog synths and samplers, glockenspiel, tuba, clarinet, and recorder along with the more predictable drums, bass, and guitar. Architecture...
Full Bio
NOW + 4EVA, Architecture In Helsinki
View in iTunes

Customer Ratings