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The Best of the 1910 Fruitgum Co. (Remastered)

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iTunes Review

After the barrage of edgy protest tunes and face-melting acid rock played at jet-engine volumes, something had to provide a contrast during the late ‘60s . . . something like bubblegum pop. Enter The 1910 Fruitgum Company. With the band members’ Colgate smiles, coiffed hair, and a prefabricated sound, 1967’s “Simple Simon” was an instant smash hit, with a contagious melody and more backing-vocal bah-bah-bahs than a room full of Osmonds. But there’s more to The Best of The 1910 Fruitgum Co. than songs for small children. Although “May I Take a Giant Step (Into Your Heart)” plays on the kids’ game Mother May I, the lyrics inch toward playful boy-meets-girl flirtations that hit home with hormonal teenyboppers. The following “Please Me, Tease Me” did even more so. This compilation boasts a sonically magnifying remaster; you just won’t find a better-sounding, more thorough collection of The 1910 Fruitgum Company than this one.

Customer Reviews

A Little More Clearer...

During the late sixties, producers Jerry Kasenetz and Jeff Katz made recordings specifically for the subteen youth market. They called it "bubble gum" music. So began their venture with the 1910 Fruitgum Company. Their productions featured the lead voice of writer-producer Joey Levine, who was also the studio voice of The Ohio Express and the group Reunion, who had the hit tune "Life is a Rock (But The Radio Rolled Me). These groups, among others, were not actually working groups.The actual recordings were made by session musicians and vocalists. Touring groups were organized to make personal appearances after these records began selling in the millions.

Misinformation and Corrections.

The lead singer of the band, for it's entire existence, was Mark Gutkowski. There has been some confusion about this, for some reason. Joey Levine was the lead singer of the Ohio Expres and never sang on their singles or album tracks. It is true that session musicians were employed at times in recordings, but certainly not on everything. They had some pretty great musicians in the lineup, actually. The greatest similarity between the bands in this era of Super K management has to do with the team of songwriters that Buddah records employed. This is beginning of what we term bubblegum music, as the name of the band implies. And it's not quite as innocent as people have made it out to be...listen a little closer to the lyrics and you will discover some very surprising messages in-between the lines. I mean, it was the 60s, right? The band, basically a group of 16-18 year old kids got pigeonholed quickly in a rough industry, which is a shame because their last album "The Train" is pretty incredible--and a far cry from their bubblegum roots. It's a tough record to find, but if you can find it at a record store, it's definitely worthwhile.

The band who is currently touring under the name 1910 Fruitgum Co. has 1 or 2 members from the original lineup, and Gutkowski doesn't sing for this re-incarnation of the band.

Just to clear things up!

No, the 1910 Fruitgum Company was NOT the same group that released Yummy, Yummy, Yummy.. Any self respecting Monty Python fan as well as any music lover who was alive during those times KNOWS that the Ohio Express released Yummy! Now.... Fans of the 1910 Fruitgum Co will be happy to know they are STILL touring! They have some video's on YouTube and if you do a google search you can find their official website! Itunes SHOULD put the rest of the album online BUT their 1st single "Simon Says" was also their best known!


Formed: 1967

Genre: Pop

Years Active: '60s, '00s, '10s

The prototypical bubblegum group, the 1910 Fruitgum Company was the brainchild of Buddah Records house producers Jerry Kasenetz and Jeff Katz, also the masterminds behind such phenoms as the Ohio Express and the Music Explosion. The Kasenetz-Katz formula was a simple one: they enlisted anonymous studio musicians (in this case, vocalists Mark Gutkowski and Joey Levine -- also the singer in the Ohio Express -- along with guitarists Frank Jeckell, Pat Karwan, and Chuck Travis, horn player Larry Ripley,...
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