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Total Attention

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Album Review

The boys from 21:03 learned their lesson: it pays to not mimic bygone mainstream trends too closely. Their second album, Total Attention, sees them for the most part steering clear of the B2Kisms that were all too prevalent in their debut offering, opting instead for a more personalized vibe that's in step with the new wave in urban pop, namely Chris Brown, Omarion, and Ne-Yo. 21:03 aren't as autonomous as those teen heartthrobs — they're still under the yoke of urban gospel impresarios PAJAM — but they're noticeably more seasoned here, singing with more conviction and assurance than when they were first put together. The PAJAM factor also means there's a fair share of name-dropping and overdone, over-tracked vocals, but outside of that the clear center of attention is the trio, which appears in control while seesawing between futuristic, buzzed-out bangers ("You," "U Got Me Through") and heartfelt balladry ("Now," "Holding on to You"). A few throwaway tracks are clearly aimed at the contemporary gospel contingent ("Riverside," "Cover Me"), but 21:03 are almost out of character on those. Since they're young, have great voices, and love to dance, they thrive on bangers like "Talkin' About" and "Brace Up," not syrupy, lighters-in-the-air altar calls like "Power of Christ." That said, Total Attention is still a testament to the threesome's growth spurt. God willing, it's only a matter of time before they're comfortable in their own skin to the extent that they're able to call the shots and assert themselves as true power players in urban gospel. For the time being, all eyes are on them.

Customer Reviews

A True Blessing

I've never heard of 21:03, and I'm so glad I found them on iTunes! They bring a Christian message to the table --- but their sound and style are phenomenal and modern. We need more artists like 21:03 because the youth of today really can relate to the "trendiness" of the sound. Groups like this encourage individuals to be a light rather than just blast useless lyrics into the minds of listeners. What a blessing!

R&B meets Gospel

Every track was full of life and energy. These young men are truly ministers of music and have a gift. Album value exceeds the price. Priceless!

****Time for a Change...So right!

Powerful...I recommend it! God Bless 21:03


Formed: 2003 in Detroit, MI

Genre: Christian & Gospel

Years Active: '00s, '10s

21:03 began in 2003 when gospel production team PAJAM (Paul "PDA" Allen, Walter Kearney, and J Moss) held an audition in Detroit for a vocal group with a contemporary hip-hop/R&B image. Evin Martin, Torrence Greene, and Jor'el Quinn were chosen, and the group began work on debut album Twenty One O' Three, which surfaced on Verity Records in 2006. Follow-up Total Attention emerged in 2008, and was a Top Five success on Billboard's Top Gospel Albums chart. Third album Evolved...From Boys to...
Full Bio
Total Attention, 21:03
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Customer Ratings