16 Songs, 58 Minutes

EDITORS’ NOTES

Swedish-Gambian singer Seinabo Sey sparkles on this stylish nu-pop collection of soul and chameleonic electronic tunes. The sonic world of Pretend is richly multi-hued—mournful organs build to joyful EDM on slow-rising opener “Younger,” strings pulse under trickling congas on “Words,” and “Who” smuggles disco guitar into a foot-stomping R&B jam. It’s all a gorgeous backdrop to Sey’s soulful vocals, which offer tales of loss, family, relationships, and redemption with a conviction that belies her youth. Sophisticated pop at its most powerful.

Parental Advisory: Explicit Lyrics. Mastered for iTunes

EDITORS’ NOTES

Swedish-Gambian singer Seinabo Sey sparkles on this stylish nu-pop collection of soul and chameleonic electronic tunes. The sonic world of Pretend is richly multi-hued—mournful organs build to joyful EDM on slow-rising opener “Younger,” strings pulse under trickling congas on “Words,” and “Who” smuggles disco guitar into a foot-stomping R&B jam. It’s all a gorgeous backdrop to Sey’s soulful vocals, which offer tales of loss, family, relationships, and redemption with a conviction that belies her youth. Sophisticated pop at its most powerful.

Parental Advisory: Explicit Lyrics. Mastered for iTunes
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Ratings and Reviews

4.9 out of 5
44 Ratings
44 Ratings
T1Steve ,

Seinabo Sey

WOW love the 2 songs they are words and still OMG those songs are powerful that's all I got to say please make more songs like those they are WOW 😳😲😲😲😍😍😍👍👍👍🤔🤔🤔😔😔😔❤️❤️❤️😎😎😎

Bonnie Lynne ,

Younger

💯😍

påsvenska ,

Sweden’s most exciting new talent

After blasting onto the music scene with her infectious and liberating debut “Younger” which became one of the most played songs of the year on the radio in Sweden and additionally reached the top of the Singles Chart in Norway thanks to the clever topical house remix from Norwegian newcomer Kygo, Seinabo has, 2 EPs later, finally released her first album. “Pretend” highlights first-and-foremost one of the most entrancing voices I have ever heard, and it is displayed to us with such maturity, grace and power. Other than “Younger,” “Easy” and “Poetic” are two other standout tracks. “Easy” because of its anthemic feel, and “Poetic” because of the lyricism and beautiful melody. Truth be told, I found the entire album to be a pure pleasure to listen to and it is easily one of my favorite albums of the year. I believe her sound can transcend all age groups.

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