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Pure Heroine (Extended)

Lorde

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Album Review

Signed to a major label at an early age, she was groomed in the darkness of studios, the label knowing the potential they had in their singer/songwriter. She wrote on her own, then she was paired with a sympathetic producer/songwriter, live performances taking a back seat to woodshedding. If this story in the early years of the 2010s brings to mind Lana Del Rey, it's no coincidence that it also applies to New Zealand singer/songwriter Lorde, whose 2013 debut, Pure Heroine, contains all of the stylized goth foreboding of LDR's Born to Die and almost none of the louche, languid glamour. This is not a small thing. Lana Del Rey is a self-created starlet willing herself into stardom but Lorde fancies herself a poet, churning away at the darker recesses of her soul. Some of this may be due to age. Lorde, as any pre-release review or portrait helpfully illustrated, was only 16 when she wrote and recorded Pure Heroine with producer Joel Little, and an adolescent aggrievance and angst certainly underpin the songs here. Lorde favors a tragic romanticism, an all-or-nothing melodrama that Little accentuates with his alternately moody and insistent productions. Where Lana Del Rey favors a studiously detached irony, Lorde pours it all out which, in itself, may be an act: her bedsit poetry is superficially more authentic but the music is certainly more pop, both in its construction — there are big hooks in the choruses and verses — and in the production, which accentuates a sad shimmer where everything is beautiful and broken. [Pure Heroine was also released on LP.]

Customer Reviews

Perfection.

An Amazing Album From A Teenage Girl, Who Tends To Be Wiser Than Her Years.

Buy this!!

She is amazing, and her lyrics aren't just words that rhyme, they actually mean something.

Beautiful

Her voice is so beautiful I can't get enough of it. Her beats are perf, too.

Biography

Born: November 7, 1996 in Auckland, New Zealand

Genre: Pop

Years Active: '10s

Employing a stylish mix of arty, confessional bedroom pop and club-ready electro-rock that has drawn comparisons to the likes of Grimes, Lana Del Rey, and Sky Ferreira, New Zealand singer/songwriter Ella Yelich-O'Connor, who goes by the stage name Lorde, became an Internet sensation at the age of 16 with the video for her debut single, "Royals," which garnered over 750,000 hits on YouTube. Her 2013 debut EP, The Love Club, hit the number one spot on both the New Zealand and Australian charts. The...
Full Bio
Pure Heroine (Extended), Lorde
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  • $13.99
  • Genres: Pop, Music, Rock
  • Released: Dec 13, 2013

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