15 Songs, 43 Minutes

EDITORS’ NOTES

On his third release of 2018, Memphis’ prolific mixtape king amplifies the strengths that got him this far. Progress is sharper on every level: topics, beats, mentality, even ad-libs (seriously, does any rapper work harder on his ad-libs?). His ability to express thug love—think of “Luv Cycle” from Bet On Me—continues on “In Her Voice” and “Tryna Do.” He presents life lessons on “7even,” a track that bears 2Pac’s imprint both spiritually and via two sampled quotes. Yet despite the inward thinking, Bagg is quick to flash his treacherous side like a pearl handle (“Oh Fuck,” “They Madd”), calling out fakers with impunity (“Industry”). Success and hard work put him in good company, and RESET travels cross-country for features: Future helps keep the rap tradition of flaunting luxury brands alive on “Chanel Junkie”; YG compares coastal grind strategies on “Curry Jersey.” But the biggest get here is a rare J. Cole feature—on a trap song, even (“Say Na”). It would have been easy for the Memphis rapper to cruise in the mixtape lane, but RESET shows that comfort is the enemy of progress—word to P.T. Barnum.

EDITORS’ NOTES

On his third release of 2018, Memphis’ prolific mixtape king amplifies the strengths that got him this far. Progress is sharper on every level: topics, beats, mentality, even ad-libs (seriously, does any rapper work harder on his ad-libs?). His ability to express thug love—think of “Luv Cycle” from Bet On Me—continues on “In Her Voice” and “Tryna Do.” He presents life lessons on “7even,” a track that bears 2Pac’s imprint both spiritually and via two sampled quotes. Yet despite the inward thinking, Bagg is quick to flash his treacherous side like a pearl handle (“Oh Fuck,” “They Madd”), calling out fakers with impunity (“Industry”). Success and hard work put him in good company, and RESET travels cross-country for features: Future helps keep the rap tradition of flaunting luxury brands alive on “Chanel Junkie”; YG compares coastal grind strategies on “Curry Jersey.” But the biggest get here is a rare J. Cole feature—on a trap song, even (“Say Na”). It would have been easy for the Memphis rapper to cruise in the mixtape lane, but RESET shows that comfort is the enemy of progress—word to P.T. Barnum.

TITLE TIME

About Moneybagg Yo

Memphis rapper Moneybagg Yo brought grit and menace to his rhymes about street life. Born Demario White, he got his start by building an audience with a series of singles, like "Sick of It" with P.C. and 2Much, as well as guest spots on tracks by AMP, SMG, and Mizta CEO. His early mixtapes were issued in 2015, including Relentless and All Gas No Brakes. The following year he released three more, one of which won a Memphis Hip Hop Award for Mixtape of the Year. Federal Reloaded featured Y Grizzle, Young Dolph, and OG Boo Dirty, while the follow-up, ELO (Everybody Lives On), included guests like Yo Gotti ("A Lot of 'Em") and Migos' Quavo ("Days n Nites"). His work with Yo Gotti continued on a joint effort entitled 2 Federal. Heartless arrived in early 2017 and charted on the Billboard 200. The album featured YFN Lucci ("Wit This Money") and Lil Durk ("Yesterday"). Another mixtape, Federal 3X, followed later in the year, and debuted at number five on the Billboard 200. Months later, Moneybagg issued a collaborative mixtape with YoungBoy Never Broke Again, Fed Baby's. ~ Neil Z. Yeung

HOMETOWN
Memphis, TN
BORN
September 3, 1991

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