10 Songs, 40 Minutes

EDITORS’ NOTES

Early comparisons to Eminem may have helped Asher Roth break through the doubters’ ranks pretty quickly with his surprise hit “I Love College,” a funny and smooth-flowing ode to partying and college life with zero pretentions to be anything else. But that comparison gives way to faint evocations of Macklemore on RetroHash (an anagram of Roth’s name), the follow-up to Roth’s 2009 set Asleep in the Bread Isle. It feels like all of its five years in the making; it's smart and broad and deep. R&B, pop, indie rock, and hip-hop vibes permeate with equal enthusiasm. It's also fun, but with less of the dumb-youth kind of fun. It’s the sound of a talented artist growing up, sharpening his lyrical prowess and pulling musical memories and influences out of their dark corners and into the light. The lead single, “Tangerine Girl,” is a blissed-out, slinky tune that merges styles and ideas with utterly delicious morsels in a similar way that Beck did 20 years ago on Mellow Gold. “Tangerine Girl” is surrounded by moody soul, the warmth of vinyl hiss, speedy and sassy word gymnastics, and pop culture nods (he works in references to everything from Soul Train to TED talks). It has more sexiness than his weed-smoking, testosterone-loaded younger self could ever have mustered.

EDITORS’ NOTES

Early comparisons to Eminem may have helped Asher Roth break through the doubters’ ranks pretty quickly with his surprise hit “I Love College,” a funny and smooth-flowing ode to partying and college life with zero pretentions to be anything else. But that comparison gives way to faint evocations of Macklemore on RetroHash (an anagram of Roth’s name), the follow-up to Roth’s 2009 set Asleep in the Bread Isle. It feels like all of its five years in the making; it's smart and broad and deep. R&B, pop, indie rock, and hip-hop vibes permeate with equal enthusiasm. It's also fun, but with less of the dumb-youth kind of fun. It’s the sound of a talented artist growing up, sharpening his lyrical prowess and pulling musical memories and influences out of their dark corners and into the light. The lead single, “Tangerine Girl,” is a blissed-out, slinky tune that merges styles and ideas with utterly delicious morsels in a similar way that Beck did 20 years ago on Mellow Gold. “Tangerine Girl” is surrounded by moody soul, the warmth of vinyl hiss, speedy and sassy word gymnastics, and pop culture nods (he works in references to everything from Soul Train to TED talks). It has more sexiness than his weed-smoking, testosterone-loaded younger self could ever have mustered.

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About Asher Roth

Asher Roth is a white suburban rapper who broke through to mainstream success in 2009 with his commercial debut single, "I Love College." Born on August 11, 1985, in Morrisville, PA, a predominantly white suburban community of 10,000 people located northeast of Philadelphia, he began rapping as a high-school teenager and later began to develop a fan base while attending West Chester University, thanks largely to social networking websites such as MySpace and Facebook. His early releases include the 2006 mixtape album Believe the Hype. Rap industry businessmen Scooter Braun (of the label Schoolboy Music) and Steve Rifkind (SRC Records) took notice of his talent and signed him to a major-label recording contract with Universal Music Group. In 2008 Roth began drumming up interest in himself on the underground rap scene with The Greenhouse Effect Mixtape. Hosted by Don Cannon and DJ Drama of the renowned Gangsta Grillz mixtape series, The Greenhouse Effect Mixtape was released online as a free download on The Daily Kush, a multimedia blog set up to promote Roth. In 2009 he released his commercial debut single, "I Love College," a party rap novelty hit that went all the way to number 12 on the Billboard Hot 100. On the heels of this mainstream breakthrough hit and the follow-up single, "Lark on My Go Kart," Roth released his full-length solo album debut, Asleep in the Bread Aisle (2009). Produced primarily by newcomer Oren Yoel, Asleep in the Bread Aisle was greeted with mixed reviews, most of which addressed the inevitable comparisons drawn between Roth and Eminem (a matter addressed by the rapper himself on the album track "As I Em"). ~ Jason Birchmeier

HOMETOWN
Morrisville, PA
BORN
August 11, 1985

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