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True Loves

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iTunes Review

San Francisco may be leading the charge of new millennium garage bands, but that hasn’t stopped Noel Heroux from stepping out of the fumes and into the sunlight with his massive, synthesized pop anthems that hook like a narcotic. Heroux isn’t shy or stingy with the layers (and layers) of booming percussion and radiant synths, and he continues to have the good sense to avoid reverb overload on his sunny vocals. The synth arpeggios opening the crazily catchy “Sails” can only be a loving nod to bands like Orchestral Manoeuvers in the Dark; and as with OMD’s biggest hits, the tune morphs in and out of crackling, cool percussion and huge, neon-colored striations of dance floor rhythms that seem both airy and earthshaking. There are hints of bands past and present (DOM and MGMT come to mind in the "current" camp). It’s a nimble record that deftly mixes synths, horns (yes, really, a sax!), harpsichord, electronic noise, and the biggest of booty-shaking beats; it juxtaposes ebullient, hands-in-the air optimism with darker experimental flourishes. Neat, neat trick.

Customer Reviews

I'm IN Love.

Truly madly deeply......

New Sun

True Loves is a collection of songs that bend the border, shape new sound, and ultimately make you feel great as the witness. I feel like I can trust this music. Hooray For Earth is very listenable in a variety of different atmospheric moods. Hits all the targets!

this is it

here it is. the next ocular spectacular, merriweather post pavilion, funeral, broken bells, what have you. i will be stunned if they don't blow up. this diversity is an achievement. true loves, no love, same, and bring us closer together all on the same album? whaaa? it goes from an off-kilter squeaky chant fest, to chillwave syths, to trumpet land, to a super catchy 80s chorus driven gem. im sold. i am a slave to this music. hooray for earth, because its the home of this wonderful band.


Formed: 2005 in Boston, MA

Genre: Alternative

Years Active: '00s, '10s

New York-based indie rock quartet Hooray for Earth materialized officially in late 2005, though the band had been in a slow-to-gel state of formation since singer Noel Heroux and bassist Chris Principe met and played in various projects during their high-school days. While he and Principe were living in Boston, Heroux worked diligently on home recordings of his songs, many of which developed into some of the earliest Hooray for Earth tunes. With the addition of drummer Seth Kasper and keyboardist/guitarist...
Full Bio
True Loves, Hooray For Earth
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Customer Ratings