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Straight Profit

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iTunes Review

A major player in Houston but relatively unknown outside the Lone Star State, Z-Ro has a hardcore work ethic and relentless determination that pushes him to drop several albums’ worth of material every year. Affiliated with the Screwed Up Click and down with local legends Scarface and UGK, he released his debut solo album (Look What You Did to Me) back in 1998 and hasn't looked back since. On Straight Profit, he shares the microphone with an assortment of Texas homies, including Tantrum, Yungstar, Trey D, Dat Boy Grace, T-Pop, and Slimm Chance, delivering deep verses over mellow but funky production that’s heavy on the low end and on the layered keys. Smarter and more original than your standard Dirty South emcee, he continues to impress on tracks like "Nigga from the Hood," "Steady Ballin," "On the Edge," and "Smoker's Anthem." Consistent from start to finish, it’s another solid album from the Houston hero.

Customer Reviews

Still King Of The Ghetto

If you liked Z-Ro's King Of The Ghetto or VS the World, then you may already have some of these tracks but if you started liking Z-Ro in the last 5 years then you may not be aware of some of his true classics. There's a reason people talk differently about Z-Ro, there is a reason his popularity just keeps getting stronger even though he hasn't released a proper album in years. These tracks paint the picture. They are not new but classics like this never get old. "Smokers Anthem" and "I Found Me" are two of Z-Ro's best selling tracks but there's absolutely no filler on this release. "Kay-Ro" is one of my favorite lost tracks, it never appeared on a Z-Ro release until now. It's a tribute of sorts to Nate Dogg and 2Pac with Z-Ro singing on the hook and featuring verses from Z-Ro, Yungstar and Den Den. All tracks are from Z-Ro's days with Straight Profit Records. The same label that introduced the world to Yungstar and Dat Boy Grace. Z-Ro released two album for Straight Profit Records before moving on to KMJ Records, Presidential and finally Rap-A-Lot. Z-Ro is truly still King Of The Ghetto and this is the proof.

Hits CD

These are all songs off his old stuff, and I'm talking old. And it's not even close too all the hits he had. It's not something I'm going to buy because I already have all of his old CDs, but if you never heard how Ro used to put it down then get this CD, you won't be disappointed.

the lyrics is bangin

Z-ro done it again. But he need a little more people on it.


Born: January 19, 1977 in Houston, TX

Genre: Hip-Hop/Rap

Years Active: '90s, '00s, '10s

Z-Ro has embraced his inclusion in the Screwed Up Click, a loose collective of Houston rappers associated with the famous DJ Screw, and even proclaimed so brashly on one of his albums, Screwed Up Click Representa (2002). He released a number of other albums during the same early-2000s stretch,...
Full Bio
Straight Profit, Z-Ro
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Customer Ratings