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Take It to the Floor

Cash Cash

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Album Review

As the 2000s rolled on, the transformation of emo from the expression of intensely felt, ripped-from-the-throat feelings played by bands directly influenced by post-punk and hardcore to mall-friendly Day-Glo pop played by kids who look about as authentic as the "punks" on an old episode of Quincy did back in the '70s was made pretty much complete with the release of Cash Cash's Take It to the Floor album. The quartet of improbably young and innocent-looking young dudes has made what could be the definitive statement of airheaded, glittery, and content-free emo-pop. Filled with Auto-Tune vocals, old-school synths, singalong choruses, slick-as-oil vocal harmonies, and a healthy disregard for expressing any emotions beyond high-school romantic notions, the album sounds pretty much like the Archies would have sounded if they had hung out at Hot Topic instead of Pop Tate's Chocklit Shoppe, if they were familiar with the work of the Cars and Timbaland, and if they were produced by S*A*M & Sluggo instead of Jeff Barry. In other words, if you are expecting any kind of authenticity from Cash Cash, you'll be disappointed and possibly homicidal by the time the first song (the incredibly hooky "Breakout") is half over. On the other hand, if you want a quick and most likely short-lived blast of pop nonsense, the album is pretty brilliant — especially if you've ever sat around wondering what a mash-up of Jimmy Eat World (circa The Middle) and Daft Punk would sound like. As evidenced by the band's one perfect moment, "Party in Your Bedroom," it's awesome. The rest of the album doesn't quite measure up to that song, but it never falls too far away from the sweet spot of energy, melody, and slick silliness. Write them off as poseurs or lightweights and you are missing the point — Cash Cash are unabashedly pop and that's nothing to be ashamed of when you do it as well as they do here.

Customer Reviews

Great album.

I found out about these guys a while ago, and never got the chance to listen to them, then on one of my music news websites, it said the album came out, and I wanted to check it out. It's awesome! Breakout - 5/5 Great opener, dancy, awesome. Sugar Rush - 5/5 This is definitely my favorite off the whole album. Party In Your Bedroom - 5/5 Fun. You'll find yourself singing this in the shower, and dancing. Cash Cash - 5/5 Different feel, good song. Can't Stop Looking - Jean Paul's voice sounds amazing on this track. Electric Hearts - 4/5 Probably my least favorite, but still memorable. Interlude - 3/5 I'd definitely say, that it wasn't needed, but it's kinda cool, with the way it's put together. Concerta - 5/5 Awesome vocal synths. Two Days Old - 5/5 The most mature song on this album. Your Love - 4/5 Good, but not the best. Radio - 5/5 Another one of the favorites. Very catchy. Dynamite - 5/5 A very good album ender. If you want to have a good time, or just listen to good music, or you want to hear the next band to breakout, this is one.

For all you who gave one star reviews...

Maybe you should actually listen to the CD, instead of listening to the thirty-second clips of the "most popular" songs. Again with the no depth thing: IT'S POP, GUYS. It's not supposed to aid you in your journey towards the meaning of life. Cash Cash seriously conjures up some ridiculously good beats in "Take It to the Floor". The lyrics may not be the beautiful heart wrenching poetry you all seem to be expecting, but they make sense, and some are pretty funny. I think they've done a great job. There are no dud songs (the kind you skip whenever you listen to the CD), and each song has its own sound. I understand people complaining about how a lot of these type bands can sound exactly the same ( I agree in most cases), but please give Cash Cash a chance. I honestly cannot choose a song on this CD that I like less than any other.

Most amazing album ever!

I have been wating all night, and longer , for this to come out!!!!!! One of the best Cd's ever. Cash Cash is so catchy and i already memorized the chorus because of the teaser Cash Cash's myspace! Be sure to join their street team if you like them! Concerta is also another of my favorites which i have been waiting for. now all i have to wait for is jan. 20th for the hard copy! :) Definitely worth buying.

Biography

Formed: 2007 in Roseland, NJ

Genre: Dance

Years Active: '00s, '10s

Mixing electro, pop, and dance, the Roseland, New Jersey-based group Cash Cash began with longtime friends Jean Paul Makhlouf (producer, vocals) and Samuel Frisch (producer, DJ). In 2007, a more solid lineup came together when Jean Paul's brother Alex came on board (producer, keyboards). The musicians spent a summer working inside Jean Paul's home studio and emerged with a stack of demos, including a rough cut of the infectious dance number "Party in Your Bedroom." They came up with the name Cash...
Full Bio
Take It to the Floor, Cash Cash
View In iTunes
  • $5.99
  • Genres: Pop, Music
  • Released: Dec 23, 2008

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