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When It Was Now (Deluxe Version)

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iTunes Review

As indie music has changed and grown, there are frequently discussions about its evolution and commercialization. Bands like Surfer Blood—which employs the deliberately detuned guitars of early-'90s Pavement and Sebadoh—are often called “classic indie.” So where does that leave slickly produced electro-pop acts like Australia’s Atlas Genius? When its shimmering indie pop tune “Trojans” was featured on the Neon Gold site, the three brothers and their keyboard-playing friend landed more than 45,000 downloads. Atlas Genius’ debut album, When It Was Now, still balances the group's glossy production with singer Keith Jeffery's earnest inflections. The opening song, “Electric,” leans more toward neon synth tones and a near-danceable rhythm section that rests comfortably in the crosshairs of The Killers and Kings of Leon (much like the latter band, the brothers Jeffery grew up in a musical family). Conversely, the standout song “Through the Glass” is more organic in its catchiness, with acoustic guitars and handclaps bolstering the radio-friendly melodies. Maybe indie's commercialization is its evolution.

Customer Reviews

Stellar in every way...

Heard a recommendation that if you like Foster the People & Kings of Leon, then you would love this band. Well it didn't steer me wrong, and I am now obsessed with Atlas Genius and this EP. You won't be disappointed.

This is Genius.

I first heard 'Trojans' on Alt Nation XM radio in September 2011 and was hooked immediately. I started following the band, and fell in love with the EP they released last June. I then saw them with Silversun Pickups last October and was stunned by both their live performance and the new songs they played. I had the chance to take pictures and chat with them after the show, and both Keith and Mike are really nice, down-to-earth guys. After hearing this album, I'm just blown away. These guys never ceases to amaze me, and they're quickly becoming my favorite band. To put it simply, their music is pure genius.

Don't get me wrong. I love Atlas Genius.

These guys changed my life when they came out with their four song EP, Through the Glass. I fell in love with every single tune! Been listening to this record a couple times now, and it made me realize that most of the songs do this routine where they have a certain melody, and then change into a completely new melody, which is in fact better, and more catchy of a melody. But the unfortunate thing is that the melody goes away really quickly and the original song's melodies come back in, which I wish they didn't. Their bridges, and the short new & unique melodies that go away very quickly are the reason that I don't hate this record. It feels like the band has the perfect idea, but doesn't execute that idea as well as they could. Anyways, I do like these new songs. There are some really good new ones, and I'm very excited to see them along with Imagine Dragons perform next month.


Genre: Alternative

Years Active: '10s

Another example of how influential blogs can be in a band's career, sharp-edged Australian indie rockers Atlas Genius experienced a massive surge in their popularity when their song "Trojans" was featured by the site Neon Gold, resulting in offers from record labels and over 45,000 downloads in the U.S. alone before they even signed a deal. Hailing from Adelaide, South Australia, Atlas Genius were the brainchild of the Jeffery brothers -- vocalist/guitarist Keith, bassist Steven, and drummer Michael...
Full Bio
When It Was Now (Deluxe Version), Atlas Genius
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