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Formed: New Brunswick, NJ

Genre: Alternative

Years Active: '00s

New Brunswick, NJ's The Measure [SA] -- as in "strictly analog" -- stayed true to that second part of their name for just about three years after forming in the summer of 2004. The trio of Mike Regrets (guitar, vocals), Lauren Measure (guitar, vocals) and Fid (drums, vocals) originally set the band's wheels in motion, adding in bassist Andrew (aka Big A) a bit later to strengthen their numbers and sound. The Measure [SA] mixed earnest yet spirited pop-punk with folk-punk influences and indie rock...
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Notes, The Measure (SA)
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