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Toy Story 2 (An Original Walt Disney Records Soundtrack)

Various Artists

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Customer Reviews

One beautiful song, a fluid, emotive score, and a poor pricing policyy

This review is intended to point out the fact that of the 19 other reviews currently on iTunes' page for the soundtrack to "Toy Story 2," all but one of them express anger, disappointment, cynicism or worse because Sarah McLachlan's song "When She Loved Me" is sold only as part of the complete album. It is the only song on the album to be so restricted despite the fact that it is far and away the most popular and desired song on the album. I agree with the reviewers who have commented that such tactics to boost revenue create significant bad faith among the customers. iTunes' greatest strength is its ablity to allow customers to by-pass the constraints traditionally imposed by music purveyors and buy only those songs that they wish to hear. This strength is utterly negated by "Album Only" restrictions. When Apple (through iTunes) engages in this kind of selective price gouging, it sours customers on the experience of buying music online. Most people who find that Sarah McLachlin's song will cost $9.99 to download legally will simply make the value judgment that the price is too high and refrain from buying the album entirely. While it's true that many millions of people now buy their music through iTunes, millions more continue to pirate music illegally. A substantial fraction of those turned off by the $10 effective price of the song will likely choose to download a pirated version instead. Neither Apple's bottom line, nor the bottom lines of its record label partners, nor the recording artists themselves are served when this happens. Instead of offering the song at $0.99 and getting many thousands of paying downloads, by forcing users to pay the full album price, iTunes loses sales, angers, annoys or disappoints customers, and does its partners no good. It is true that some few people may find the song so irresistible that they are willing to buy the entire album to get the single. However, since the album is priced at $9.99 whereas a single version would have been priced at $0.99, iTunes will not make up the revenue it loses unless 10% of visitors opt to buy the album. This seems highly unlikely, and I suspect that an analysis of album page views compared to purchases processed will bear out my doubts. I think it is much more likely that users simply do without the song or download free versions of it from the internet. Or, perhaps, they buy a single version available by another artist. Since those alternate single versions are, of course, priced at $0.99, iTunes' revenue maximizing tactic has failed. Instead of profiting from fans' devotion to Sarah McLachlan, by pursuing an "Album Only" policy here, at best iTunes sows customer discontent and resentment while funneling some revenues to other artists, and at worst encourages reversion to piracy to avoid being gouged. It is time for this unfortunate tactic to be discarded.

No Way!

Nope, I am not going to pay ten bucks for one good song. I seem to recall this sort of marketing was why we used to pirate music.

Ehhhhh? it's ok

This album may be good ( i haven't really listened to it ) but i was really mad that "When She Loved Me" was 'album only.' Grrrrrrr. Thats the only song i wanted to buy and what do u know it's 'album only'! C'mon iTunes! I don't want to buy the whole album. I know there are other versions of the song but I want this one! It's the best one!

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Toy Story 2 (An Original Walt Disney Records Soundtrack)
View in iTunes
  • $9.99
  • Genres: Soundtrack, Music
  • Released: Jan 01, 1999

Customer Ratings