17 Songs, 49 Minutes

EDITORS’ NOTES

Though hip-hop has grown from a New York–born street movement into an international multibillion-dollar industry, successful female rappers remain few and far between. Texas-based Latina emcee Snow Tha Product hopes to change all that, coming at us with wordy/speedy rhymes (clearly influenced by Twista and Eminem), sassy wordplay (think Trina or Eve), and occasional forays into singing and Spanglish, all laid over radio-ready beats overloaded with squiggly synths and big, simple drums. On Unorthodox, she mainly focuses on the critical art of bravado. On tracks like "I'ma Make It," "I'm All That," and "Beast Mode," she lets listeners know she's ready to take over the game. Her Mexican heritage comes into play on "Vaquero" and "Telemundo," while "Drunk Love Remix" and "Hey Girl" are female-friendly anthems.

EDITORS’ NOTES

Though hip-hop has grown from a New York–born street movement into an international multibillion-dollar industry, successful female rappers remain few and far between. Texas-based Latina emcee Snow Tha Product hopes to change all that, coming at us with wordy/speedy rhymes (clearly influenced by Twista and Eminem), sassy wordplay (think Trina or Eve), and occasional forays into singing and Spanglish, all laid over radio-ready beats overloaded with squiggly synths and big, simple drums. On Unorthodox, she mainly focuses on the critical art of bravado. On tracks like "I'ma Make It," "I'm All That," and "Beast Mode," she lets listeners know she's ready to take over the game. Her Mexican heritage comes into play on "Vaquero" and "Telemundo," while "Drunk Love Remix" and "Hey Girl" are female-friendly anthems.

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About Snow Tha Product

Bilingual rapper and singer Claudia Feliciano, who goes by the name Snow tha Product, switches between hardened rhymes and bright melodic hooks with an emphasis on the former. Easily mistaken for a drug reference, Feliciano's performing alias was inspired instead by Disney character Snow White and the artist's desire to prevent her musical and personal lives from blurring into one another. Born in San Jose and raised in San Diego, she appeared as Claudia White on "Alguien," a 2009 single by Latin pop artist Jaime Kohen, prior to basing herself out of the Dallas-Fort Worth area. For several years, she was an underground artist, though she eventually attracted some high-level guest appearances on her mixtape releases, including the likes of Tech N9ne and Ty Dolla $ign. In 2013, she went aboveground and started issuing singles for major-label Atlantic, such as "Play," "Doing Fine," and "Hola," which alternated between pop-oriented material and more aggressive, lighter-hearted tracks tailored for club play. In 2016, Atlantic released an eight-track EP, Half Way There...,Pt. 1. ~ Andy Kellman

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