Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To preview and buy music from What Time Is It? by The Time, download iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

What Time Is It?

Open iTunes to preview, buy, and download music.

Album Review

The Time's second album, What Time Is It?, is similar in many ways to The Time (1981), except better all-around, boasting three extended synth-funk jams ("Wild and Loose," "777-9311," "The Walk") that surpass those on the preceding album, plus a humorously wonderful ballad, "Gigolos Get Lonely Too," that tops any of those on the band's eponymous debut. In terms of similarities, both What Time Is It? and The Time are largely the work of Prince with the exception of the vocals, which are sung instead by Morris Day. Jesse Johnson (guitar), Terry Lewis (bass), Jimmy Jam (keyboards), Monte Moir (keyboards), and Jellybean Johnson (drums) are again listed as bandmembers, and though they certainly performed this material live in-concert as Prince's opening act, it's questionable how much musical input they had in the recording studio. Prince reportedly performed every note of music heard here except the vocals, though there's no evidence of that in the liner notes (at least not on the initial edition), as the only sign of his involvement is a production credit for Jamie Starr, one of his pseudonyms. Another similarity between What Time Is It? and The Time is the slim song offerings — only six songs on each album, and though half the songs approach ten minutes in length, there are slight offerings on each album, "Onedayi'mgonnabesomebody" thankfully the only inconsequential song here. Any way you measure it, What Time Is It? is undoubtedly the better of the two albums, and the Time's most fully developed album overall, if not their flat-out best. Sure, there are only six songs, but five of them are fantastic, especially "777-9311," and the album itself sounds much more fully produced than its predecessor. Any fan of Prince's early-'80s work, particularly 1999 (1983), will find much to enjoy on What Time Is It?

Customer Reviews

"What Time Is It?" takes The Time to the next level of entertainment

With "What Time Is It?", The Time establishes themselves as more than simple Prince's opening act-- the full assembled group shows in this album that they are so much more. Hit songs like "777-9311", "The Walk" and "Gigolos Get Lonely Too" blazed this album to the number 1 spot on the R&B/Soul charts upon its release. ln fact, The Time become so popular at one point following this album's release that rumor has it that they began to outshine their mentor Prince at the 1999 concerts (which he wasn't about to allow). Prince excluded them from concerts in several major cities and the final straw of discord between The Time and Prince was the firing of Jimmy Jam and Terry Lewis. (We all know that was a blessing in disguise, as they went on to be two of the greatest record producers of all time.) This nearly led to the breakup of the entire group, causing their next album (and crossover success) to not happen as a result of "Purple Rain." If there is an album that makes this group formidable even for Prince, this was the one that started it all. The polished songs and lead singer Morris Day's funny skits between songs makes this album memorable and very entertaining. From beginning to end, you will not be disappointed with this album, which showed the rising success of one of the greatest bands of the Minneapolis sound.

One of the Greats

Face it, anyone that has owned this music knows ALL the lyrics. This is one album that proves that it's not always about the fantastic music, the super funk attitude of the Time seems to shine though no matter when or where u hear it...How does it get any better that this, even after 25 years?


This by far the epitomy of 80 dance party music. Not great singing, but GREAT MUSIC!!! JEROME...BRING ME MY MIRROR!!! The 40 something crowd thanks you!!


Formed: 1981 in Minneapolis, MN

Genre: R&B/Soul

Years Active: '80s, '90s, '00s

From their origins as Prince's first pet project to their self-produced funk-rock oeuvre, the Time has been a fascinating and outrageous congregation. Vocalist Morris Day infused his cocky, swaggering personality into dance hits that would make Rufus Thomas envious, and, unlike most of the competition, the band managed to do something unique with Prince's genre-busting innovations. The Time broke up in the late '80s, with Day going on to a somewhat disastrous solo career, Jesse Johnson crafting two...
Full Bio
What Time Is It?, The Time
View In iTunes

Customer Ratings