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What Time Is It?

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iTunes Review

Crispy, clean, and perfectly synchronized, What Time Is It? exemplifies The Time’s singular vision of Minneapolis funk. Prince produced and his fingerprints are all over the music, but “Wild and Loose” and “The Walk” are obviously the handiwork of an experienced band. Led by Morris Day, the quintet’s space-age interpretation of Motown showmanship coalesces on “Onedayi’mgonnabesomebody.” While “Gigolos Get Lonely Too” is a swooning, sassy slow jam, “777-9311” is the showstopper. Its impulsive polyrhythms are so tightly interlocked that listening to it is like peeking inside a Swiss watch.

Customer Reviews

"What Time Is It?" takes The Time to the next level of entertainment

With "What Time Is It?", The Time establishes themselves as more than simple Prince's opening act-- the full assembled group shows in this album that they are so much more. Hit songs like "777-9311", "The Walk" and "Gigolos Get Lonely Too" blazed this album to the number 1 spot on the R&B/Soul charts upon its release. ln fact, The Time become so popular at one point following this album's release that rumor has it that they began to outshine their mentor Prince at the 1999 concerts (which he wasn't about to allow). Prince excluded them from concerts in several major cities and the final straw of discord between The Time and Prince was the firing of Jimmy Jam and Terry Lewis. (We all know that was a blessing in disguise, as they went on to be two of the greatest record producers of all time.) This nearly led to the breakup of the entire group, causing their next album (and crossover success) to not happen as a result of "Purple Rain." If there is an album that makes this group formidable even for Prince, this was the one that started it all. The polished songs and lead singer Morris Day's funny skits between songs makes this album memorable and very entertaining. From beginning to end, you will not be disappointed with this album, which showed the rising success of one of the greatest bands of the Minneapolis sound.

One of the Greats

Face it, anyone that has owned this music knows ALL the lyrics. This is one album that proves that it's not always about the fantastic music, the super funk attitude of the Time seems to shine though no matter when or where u hear it...How does it get any better that this, even after 25 years?


This by far the epitomy of 80 dance party music. Not great singing, but GREAT MUSIC!!! JEROME...BRING ME MY MIRROR!!! The 40 something crowd thanks you!!


Formed: 1981 in Minneapolis, MN

Genre: R&B/Soul

Years Active: '80s, '90s, '00s

From their origins as Prince's first pet project to their self-produced funk-rock oeuvre, the Time has been a fascinating and outrageous congregation. Vocalist Morris Day infused his cocky, swaggering personality into dance hits that would make Rufus Thomas envious, and, unlike most of the competition, the band managed to do something unique with Prince's genre-busting innovations. The Time temporarily disbanded in the late '80s, with Day going on to a solo career, Jesse Johnson crafting two dazzling...
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What Time Is It?, The Time
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