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When It Was Now

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Editors’ Notes

As indie music has changed and grown, there are frequently discussions about its evolution and commercialization. Bands like Surfer Blood—which employs the deliberately detuned guitars of early-'90s Pavement and Sebadoh—are often called “classic indie.” So where does that leave slickly produced electro-pop acts like Australia’s Atlas Genius? When its shimmering indie pop tune “Trojans” was featured on the Neon Gold site, the three brothers and their keyboard-playing friend landed more than 45,000 downloads. Atlas Genius’ debut album, When It Was Now, still balances the group's glossy production with singer Keith Jeffery's earnest inflections. The opening song, “Electric,” leans more toward neon synth tones and a near-danceable rhythm section that rests comfortably in the crosshairs of The Killers and Kings of Leon (much like the latter band, the brothers Jeffery grew up in a musical family). Conversely, the standout song “Through the Glass” is more organic in its catchiness, with acoustic guitars and handclaps bolstering the radio-friendly melodies. Maybe indie's commercialization is its evolution.

Customer Reviews

Cant Wait

I first heard the song If So on Fifa 13 and i knew they were going to be big. Everyone check it out! to me its even better than Trojans!

Not bad.

I bought their EP with Trojans, and it was a pretty good sample of what I thought this band was. I've only got about halfway through the album and it's not too bad. They have a striking resemblance to Phoenix, which isn't a bad thing at all.

Great Record

Rarely do you find albums that, upon first listen, make you immediately aware of their importance. This record never gives you a chance to get bored or make you feel as if your time is being waisted. Each track is unique in it's own right while maintaining the bands signature sound. No track on this record gives you urge to skip. Stand out tracks: Through The Glass, Don't Make a Scene, and On a Day.

Biography

Genre: Alternative

Years Active: '10s

Another example of how influential blogs can be in a band's career, sharp-edged Australian indie rockers Atlas Genius experienced a massive surge in their popularity when their song "Trojans" was featured by the site Neon Gold, resulting in offers from record labels and over 45,000 downloads in the U.S. alone before they even signed a deal. Hailing from Adelaide, South Australia, Atlas Genius were the brainchild of the Jeffery brothers — vocalist/guitarist Keith, bassist Steven, and drummer...
Full Bio
When It Was Now, Atlas Genius
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