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Who Do We Think We Are

Deep Purple

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Album Review

Deep Purple had kicked off the '70s with a new lineup and a string of brilliant albums that quickly established them (along with fellow British giants Led Zeppelin and Black Sabbath) as a major force in the popularization of hard rock and heavy metal. All the while, their reputation as one of the decade's fiercest live units complemented this body of work and earned them almost instant legendary status. But with 1973's disappointing Who Do We Think We Are — the fourth and final studio outing by the original run of Purple's classic Mark II lineup — all the fire and inspiration that had made the previous year's Machine Head their greatest triumph mysteriously vanished from sight. Vastly inferior to all three of its famous predecessors, the album revealed an exhausted band clearly splintering at the seams. Except for opener "Woman From Tokyo," which hinted at glories past with its signature Ritchie Blackmore riff, the album's remaining cuts are wildly inconsistent and find the band simply going through the motions. In fact, many of these don't so much resemble songs as loose jam sessions quickly thrown together in the studio with varying degrees of enthusiasm. "Mary Long" and "Super Trouper" are prime examples, featuring generic solos from Blackmore and organist Jon Lord, and uncharacteristically inane lyrics from soon-to-be former singer Ian Gillan. With its start-stop rhythm and Gillan's fine scat singing, the energetic "Rat Bat Blue" is a memorable exception to the rule, but the yawn-inducing blues of "Place in the Line" and the gospel mediocrity of "Our Lady" bring the album to a close with a whimper rather than a shout. [A painfully revealing display of a legendary band grinding to a halt, Who Do We Think We Are was reissued in 2000 with the added incentive of seven bonus tracks and new liner notes by bassist Roger Glover].

Customer Reviews

Overlooked Treasure

WOW, Whoever that so called pro is that wrote the review for this album clearly does not appreciate good music or really didn't listen to it. I have just finished listening to this album for the 3rd time (not in a row) and it just gets better and better. In my opinion, the album contains nothing but real good music start to finish. There are several different styles here with some blues, a little jazz and a lot of Rock & Roll. Give it a listen - I almost didn't get this because the poor review. I am glad I did, as it is one of the best studio albums by Deep Purple. Very interesting stuff if you listen closely.

The best studio album by Deep Purple

Okay, I bought this LP when it originally came out in 1973, when I was a senior in high school. Nothing else even came close to the excitement I felt while listening to this album, especially with headphones. It still holds up today on CD or iTunes. It may not be their hardest rocking album, but it is definetly their most adventurous. The more you listen...the better it gets. Do yourself a favour and feed your head with "Who Do You Think We Are." You will thank me! Or better still, thank Deep Purple!

judge for yourself

this work by deep purple is a just another good chapter of there legacy..truly not as bad as the review...rule of thumb if the critics are negative give it a listen..judge for yourself...


Formed: 1968 in Hertford, England

Genre: Rock

Years Active: '60s, '70s, '80s, '90s, '00s, '10s

Deep Purple survived a seemingly endless series of lineup changes and a dramatic mid-career shift from grandiose progressive rock to ear-shattering heavy metal to emerge as a true institution of the British hard rock community; once credited in The Guinness Book of World Records as the globe's loudest band, their revolving-door...
Full Bio

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