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iTunes Review

Eric Berglund charmed us as half of the Swedish indie pop duo The Tough Alliance. On his own as CEO, he makes an about-face, producing sounds drenched in mystery and ephemeral beauty. Even on CEO’s 2010 debut, White Magic, his artful strokes of orchestral grandeur were cloaked in an ambience of, well, magic and impermeability. On Wonderland, Berglund goes further and a bit darker. The poppiest numbers here—“Whorehouse” and “Wonderland”—are only poppy in that they feel effervescent and uplifting, whether due to cottony choruses or bright, neon flickers of keyboards and perky percussion. On the former, Berglund warns: “No one can protect me from my game,” while a breezy raft of synth notes float and bounce. The title track glistens with effervescence, but helium-processed vocals ooze in the background, while a feral, barking snippet drives the tune. The instrumentals “Juju" and “Bubble on a Stream” further juxtapose unsettling vocal textures with ambient loveliness. Countless moments on Wonderland just don’t make sense in an “inside the box” way, and therein lies its beauty.

Customer Reviews

buy it

A menagerie of wild sounds and hooks and bold songwriting totally makes this a must buy. If you are a fan of the group "the tough alliance" and a fan of “white magic” that you are in for a treat. Feels good man.

Love it!

Had had to purchase the whole thing lol


Almost perfect


Born: Gothenburg, Sweden

Genre: Alternative

Years Active: '00s, '10s

Initially known as a cryptic, small-caps-only electro-pop project, ceo was revealed to be Eric Berglund, one half of Sweden's the Tough Alliance and co-owner of the label Sincerely Yours, which included Memory Tapes, jj, Air France, and the Honeydrips among its roster. Berglund decided to work on a mostly solo project (with some help from producer and labelmate Kendal Johansson) after the release of the Tough Alliance's third album, New Chance. The single "Come with Me" preceded White Magic,...
Full Bio
Wonderland, ceo
View in iTunes
  • $9.99
  • Genres: Electronic, Music, Rock, Dance
  • Released: Feb 04, 2014
  • Parental Advisory

Customer Ratings