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Face the Music

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Editors’ Notes

Hailing from Cleveland, Avant has been making hits since the millennium; his platinum-selling debut album, My Thoughts, dropped in 2000 and included several smash singles, including "Separated" and "This Time." Flexing a bit of throwback style, Avant isn't quite "neo-soul" but maintains a sound more rooted in the old school than some of his flossier contemporaries. He's continued to release new albums every few years. Now he presents Face the Music: his seventh set overall and first since 2010's The Letter. As is his usual M.O., he primarily sings about love and passion, crooning atop catchy and understated production that comes off decidedly less digital than most (definitely a good thing). From the snapped-out "Excited" to the throwback horn-propelled "Nobody's Business," and the exotic percussion-laced closer, "Gratitude," Avant proves he hasn't lost a step over the years. Also impressive are "80 in a 30" and "You & I," reuniting him with KeKe Wyatt.

Customer Reviews

Great music

Avant is very underrated. This is a great album that mixes old school and new school. Very grown and sexy.

Face The Music...Love Avant

Support and Check it out! AV is amazing with his fine self.


Love Avant! Beautiful Voie,So under rated!!


Born: April 26, 1978 in Cleveland, OH

Genre: R&B/Soul

Years Active: '90s, '00s, '10s

Hailed as the "new voice of ghetto soul" and the first act signed to basketball great Magic Johnson's Magic Johnson Music, Cleveland native Avant (born Myron Avant) debuted in 1998 with the song "Separated," released on Payton Entertainment -- the label operated by his manager, Eric Payton. The single received airplay on top-rated Chicago radio station WGCI prior to being selected for inclusion on the 1999 MCA compilation Summer Heat. This set the stage for the May 2000 release of Avant's debut album,...
Full Bio
Face the Music, Avant
View In iTunes
  • $9.99
  • Genres: R&B/Soul, Music, Contemporary R&B
  • Released: Feb 01, 2013

Customer Ratings